This page collects the core terminology used across the MaxAEO product and documentation, grouped into four topics. Each entry includes the Chinese equivalent, a one-line definition, and a link to the page that covers it in depth.
| Term |
Definition |
Details |
| Mention Rate（提及率） |
The share of monitored AI answers that mention your brand — MaxAEO’s core measure of brand visibility in AI search. |
Mention Rate |
| Competitive Rank（竞争排名） |
Where your mention rate ranks among all monitored brands (yours plus competitors); the higher the rank, the more AI tends to recommend you. |
Competitive Rank |
| Avg Position（平均位置） |
The average slot your brand occupies in the recommendation list when an AI answer mentions it — computed over mentioned answers only; lower is better. |
Avg Position |
| Sentiment Score（情感分） |
The distribution of AI attitudes toward your brand, with each mentioning answer classified as positive (recommends), neutral (describes), or negative (discourages). |
Sentiment Score |
| Total Mentions（总提及） |
The total number of times your brand is mentioned across all monitored AI answers, usually shown as mentions vs. total answers. |
Mentions |
| Mention Coverage（提及覆盖） |
Per-prompt mention detail: of the answers a prompt produced across platforms, how many mentioned your brand (x of y queries). |
Mentions |
| Monitor Count（监控次数） |
The cumulative number of monitoring batches executed, shown as a top KPI on the Mentions page. |
Mentions |
| Term |
Definition |
Details |
| Product Line / Project（产品线） |
MaxAEO’s top-level monitoring unit, holding the brand profile, competitor list, monitor prompts, and platform selection; data is independent per product line. |
New Project Wizard |
| Monitor Prompt（监控 Prompt） |
A question that simulates what real users ask AI (e.g. “What’s the best project management tool?”); MaxAEO submits your prompts to each AI platform daily and records the answers. |
Monitor Prompts |
| Intent Category（意图分类） |
A label describing why a user would ask a prompt (product recommendation, brand comparison, product review), used to slice monitoring data by scenario. |
Monitor Prompts |
| Awareness（认知层） |
The first layer of the intent funnel: questions users ask while still exploring the category and their needs. |
Monitor Prompts |
| Consideration（考虑层） |
The second layer of the intent funnel: questions users ask while comparing candidate options, such as head-to-head comparisons and reviews. |
Monitor Prompts |
| Decision（决策层） |
The third layer of the intent funnel: questions users ask close to purchase, such as pricing and whether a product is worth buying. |
Monitor Prompts |
| Name Variants（名称变体） |
The alternative ways AI might write your brand name — abbreviations, English names, aliases; the more complete the variants, the more accurate mention detection becomes. |
Brand Knowledge |
| Domain Variants（域名变体） |
The domain forms your website may appear under, used to accurately recognize your site among the links cited in AI answers. |
Brand Knowledge |
| Brand Knowledge（品牌知识库） |
Your brand’s factual profile (description, name and domain variants, and more) — the basis for mention detection and the ground truth for AI Understanding’s fact checks. |
Brand Knowledge |
| Competitors（竞品） |
The list of rival brands configured in a product line; it defines the frame of reference for Competitive Rank and Brand Compare, so its quality determines how meaningful your rank is. |
Competitors |
| Platforms（监控平台） |
The AI platforms you select for monitoring (such as DeepSeek, Kimi, Doubao, and Tencent Yuanbao); every prompt is sent to each selected platform. |
Platforms |
| Term |
Definition |
Details |
| Monitoring Batch（监控批次） |
One full monitoring run: all prompts in a product line are sent to all selected platforms and the answers recorded; the Mentions page breaks data down by batch. |
Monitor History |
| Citations（引用信源） |
The external websites and articles AI cites when generating answers — they shape what AI believes, making them the direct levers of GEO. |
Citations |
| AI Understanding（AI 理解程度） |
A fact-consistency check that compares AI answers against your Brand Knowledge, answering “is what AI says about you actually true?” |
Sentiment |
| Information Gap（信息差） |
A specific point where AI’s statement disagrees with the truth about your brand (an outdated price, a misstated feature) — the highest-priority, lowest-cost thing to fix. |
Sentiment |
| Quota（配额） |
The plan-defined limits on configuration items such as product lines, prompts, competitors, and monitored platforms, which vary by plan tier. |
Plans & Quotas |
| Data Retention（数据保留天数） |
How many days of historical monitoring data your current plan lets you look back on; data beyond the retention window is no longer queryable. |
Plans & Quotas |
| Term |
Definition |
Details |
| GEO（生成式引擎优化） |
Generative Engine Optimization: the discipline of getting AI to mention your brand more often, earlier in the list, and in a more positive light when answering user questions. |
Welcome to MaxAEO |
| AEO（答案引擎优化） |
Answer Engine Optimization, a sibling concept to GEO: optimizing brand performance for search experiences where AI gives the answer directly — and the origin of the MaxAEO name. |
Welcome to MaxAEO |
| Optimization Suggestions（优化建议） |
A weekly, priority-ordered list of content actions generated from your monitoring data, each with a publishable AI article draft (BETA). |
Optimization Suggestions |
| Priority P0–P2（优先级） |
The tiering of optimization actions, driven by your mention rate on the prompts each action targets — the lower the rate, the higher the priority: P0 high, P1 medium, P2 low. |
Optimization Suggestions |
| Publish Channel（发布渠道） |
The content platform an optimization action recommends publishing to — the places AI answers actually cite; backfill the URL after publishing to track citations. |
Channel Strategy |
