Free GEO Audit Tool
Paste a page URL. We score nine things AI engines look for before they quote a page — answer-first opening, question headings, FAQ markup, citations, author, dates, tables, structured data and length — with the evidence for each and a before-and-after example for what fails, on this page.
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A GEO audit scores one page on the things an AI engine looks for before it quotes it: a first paragraph that answers directly, headings phrased as questions, an FAQ block with FAQPage markup, cited sources, a named author, visible dates, tables and lists, Article structured data, and enough length to cover the topic. MaxAEO's free audit tool fetches the URL, checks all nine, and returns a GEO Score with the evidence and a fix for each item, on the page.
What you get on this page
- A GEO Score out of 100 for the page, with the nine checks and how each contributed
- What we found for each item: the opening paragraph's length, how many headings are questions, citation counts, author, dates, tables, structured data
- A before-and-after example for each failed item
- The page's heading outline and structured data types, so you can see what an engine sees
- One-click follow-ups: the site-level check for the domain, and what AI engines say about the brand
How to read your GEO Score
- Score out of 100
- Nine checks with different weights: the opening answer and overall length count most, author and dates least. Full marks means the page is easy to lift a passage from; under 50 usually means the answer is buried or the page has no machine-readable identity.
- Pass, Improve, Fix
- Pass is full marks. Improve is half — the element exists but is weak, such as one question heading out of seven or a visible date with no markup. Fix is zero.
- Evidence and examples
- Each item shows what we found on the page — the opening paragraph's length, which headings are questions, how many claims cite a source — and, where it failed, a short before-and-after example of the fix.
- Heading outline and structured data
- The outline is the page as a retrieval system sees it: headings and their levels. Structured data types are what the page declares about itself. Compare what you meant with what the engine gets.
How to improve a page's GEO Score
- 1
Answer in the first paragraph
State what the thing is, who it is for and the one reason it differs, in about 60 words, before any narrative. This is the passage an engine lifts.
- 2
Turn labels into questions
'Features' becomes 'What can you do with X?'. Keep the answer in the first sentence under the heading.
- 3
Add a real FAQ with FAQPage markup
Four to six questions buyers ask, two-sentence answers, wrapped in FAQPage JSON-LD.
- 4
Source every number
A study, a doc page, a dated report. Unattributed numbers are rarely quoted.
- 5
Byline, dates, Article markup
A named author with a profile link, datePublished and dateModified in Article JSON-LD, and the visible date kept in sync.
- 6
Tables for comparisons
One row per option, one column per criterion. A comparison written as prose is rarely lifted intact.
Compared with other ways to check
| Asking the engine yourself | Traditional SEO tools | GEO Audit Tool | |
|---|---|---|---|
| Coverage | Reading your own page and guessing | On-page scores tuned for keywords | Nine passage-level signals AI engines lift from |
| Evidence | Opinions | Word counts and keyword density | What the page actually contains, item by item |
| Fixes | Rewrite and hope | Generic readability advice | A before-and-after example per failed item |
| Next step | None | Rankings, not citations | Site-level check and live AI answers, one click each |
How do you audit a page for generative engine optimization?
AI engines do not quote pages; they quote passages. When an engine assembles an answer, it lifts the paragraph that answers the question most directly and attributes it — the rest of the page might as well not exist. That is why a site can pass every site-level check and still never be cited: its pages bury the answer under three screens of narrative, or phrase headings as slogans no one would ever ask. A page-level GEO audit judges one page the way a retrieval system does, passage by passage.
The nine checks form a list you can apply to any draft in ten minutes. A first paragraph that answers within about 60 words instead of building suspense. Headings phrased as the questions buyers ask. An FAQ block carrying FAQPage markup so the engine knows which text is an answer. Claims with sources, because attributed facts are quotable facts. A named author, and published and updated dates in the markup. Comparisons and steps in tables or lists rather than prose. Article structured data. And a length that covers the sub-questions without padding. The audit reads the page the way a retrieval system does and reports what it found for each.
The workflow that works: audit before publishing, not after. Rewrite the opening to answer directly, convert two or three headings into questions, add sources to your strongest claims, put the comparison in a table, then ship. Then run the site-level check — a perfect page behind a robots rule that blocks AI crawlers helps no one — and the AI visibility checker to see whether engines have started naming you for the questions the page answers. Iterate one page at a time, starting where rivals get cited and you do not.
Who this is for
Content teams
Know what to change in a draft before publishing, not after AI engines have ignored it.
SEO / GEO leads
Standardize a page-level review your writers can run themselves.
Agencies
Audit a client's key pages before the first call, with the fixes already listed.
616
citations recorded in one brand's diagnosis (Slack, 8 engines)
Why MaxAEO
Every MaxAEO diagnosis records which pages AI engines cite for a brand's category — 616 citations in the Slack sample report alone. The nine page checks are the pattern in those citations: what the cited passages have that the uncited ones lack.
The audit is free and stays on this page. The full report shows which of your pages engines cite today and which competitor pages own the questions you want, and tracks it daily — 7-day free trial, no card.
Track it daily with MaxAEO
The free check on this page is a snapshot. Every plan re-runs your buyer questions across the engines daily, with history, alerts and an action plan. Annual billing saves 20% — see full pricing.
Starter
Get one brand tracked
$19 / month
- 1 brand
- 10 prompts
- Any 4 of 8 AI platforms
- 5 competitors per brand
- 1-year history
Growth
The standard setup for an in-house team
$149 / month
- 3 brands
- 100 shared prompts
- Any 6 of 8 AI platforms
- 8 competitors per brand
- 1-year history
Pro
Multiple brands, every platform
$399 / month
- 10 brands
- 400 shared prompts
- All 8 AI platforms
- 8 competitors per brand
- 1-year history
Enterprise
Unlimited, with a dedicated manager
Custom
- Unlimited brands
- Unlimited prompts
- All 8 AI platforms
- Unlimited competitors
- Unlimited history
Every account starts with a 7-day free trial: all AI platforms, checked daily, no card required. When it ends, monitoring pauses and your data stays. Subscribe to any plan to resume.
Frequently asked questions
The site-level check asks whether AI engines can reach and understand your site at all — crawler access, llms.txt, readability without JavaScript, structured data. The page-level audit asks whether a specific page gives an AI engine something worth quoting: a direct answer near the top, question headings, an FAQ block, sources, an author, dates. A site can pass the first and still have pages that never get cited.
A self-contained passage — usually 40 to 80 words — that answers one question completely without depending on the sentences around it. AI engines lift passages, not pages, so a paragraph that starts with the answer ('X costs $Y per month and includes Z') is far more likely to be quoted than one that builds up to it. The audit checks whether your first paragraph qualifies and shows a before-and-after example when it does not.
Engines weigh who wrote a page and how current it is when choosing what to quote, and both are read from the markup rather than the visible text: a byline with a profile link, and datePublished / dateModified in Article structured data. Pages attributed only to a company, or with no machine-readable date, lose to comparable pages that carry both.
Because most AI answers are responses to questions, and a heading phrased as the question followed by a short direct answer is the easiest possible match. FAQ sections marked up with FAQPage structured data go a step further by telling the engine explicitly which text is the answer. The audit checks for both the block and the markup.
Yes, for two reasons. Pages that cite numbers, studies or named sources read as more reliable to models that weigh evidence, and the specific facts you cite become quotable claims with attribution. The audit counts outbound citations and flags numeric claims without a source; the fix is usually adding two or three links to primary data.
Each of the nine checks has a weight — the opening answer and overall length count most, author and dates least — and scores full, half or zero depending on what we found. The total is out of 100. It is meant for comparing versions of the same page, and pages against each other, not as an industry benchmark.
No. It audits one page at a time, because AI engines quote passages from individual pages. For the site-wide side (AI crawler access, llms.txt, sitemap, structured data), run the AEO checker. Together they make a full GEO audit.
Above 80 means the page has the structure AI engines quote from: a direct answer up top, question-style headings, sources, author and dates, and structured data. Below 50 usually means the answer is buried or the page cannot be attributed. The score measures structure, not whether engines already cite the page; the AI visibility checker shows that.
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