Free Gemini Visibility Checker

See whether Google Gemini names your brand for buyer questions in your category, how it describes you, and who it recommends instead.

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A Gemini visibility checker tests how Google Gemini describes your brand when asked buyer questions in your category. MaxAEO's free check records Gemini's actual answers alongside Google AI Mode and AI Overviews, reporting whether you are mentioned, how you are framed, which competitors Gemini recommends, and which sources sit behind its answers.

What the report shows

Sample: Mailchimp · real MaxAEO report, June 2026

Gemini mentions Mailchimp in 70% of sampled answers (7/10)

“Any good tools for sending out email newsletters?”

The email newsletter landscape is packed with options, but the "best" tool really depends on two things: what you're sending and how much you want to customize it.

Mailchimp mentioned

“What do people use to send marketing emails these days?”

These days, people rely on specialized Email Marketing Platforms to build audience lists, design responsive templates, and automate campaigns.

Mailchimp mentioned KlaviyoBrevoActiveCampaignHubSpot

“What's a good platform for email marketing?”

The "best" email marketing platform depends heavily on your specific goals, business type, budget, and technical skill. The top platforms excel in different areas: 1\.

Mailchimp mentioned KlaviyoBrevoActiveCampaignHubSpot

What's in your free report

  • Real Gemini answers to buyer questions in your category, with your brand highlighted
  • Mention rate and position for your brand in Gemini's answers
  • The competitors Gemini recommends, and how often each one appears
  • How Gemini describes you — positive, neutral or negative framing
  • Gemini side by side with Google AI Mode and AI Overviews, so you can see where Google's three AI surfaces agree

Compared with other ways to check

Asking the engine yourself Traditional SEO tools Gemini Visibility Checker
Coverage One Gemini chat, one question Google's blue links, not Gemini's answers Your buyer questions in Gemini plus Google's other AI surfaces
Repeatability Answers vary between sessions Tracks positions, not AI answers Fixed prompt set, run identically each time
Competitor context Only what one answer happens to list Competing keywords, not competing brands in answers Every brand Gemini names, tallied against you
Sources Source chips you rarely open Backlinks, not what Gemini reads Domains behind Gemini's answers, by type

How can you tell what Google Gemini says about your brand?

Gemini's reach is easy to underestimate because it does not look like a destination. It is built into Android, Chrome and Google Workspace, which means its description of your brand reaches people who would never open a chatbot on purpose — they just ask their phone. Those answers blend two inputs: what the model learned in training, and what Google's index says right now. A brand can therefore be described accurately in one question and two years out of date in the next, depending on which input won.

The check puts your category's buyer questions to Gemini and records the full answers: whether you are named, how the recommendation is framed, which competitors appear alongside you, and which pages the answer draws on. Because MaxAEO runs Google AI Mode and AI Overviews with the same questions in the same report, you can also see whether Google's three AI surfaces agree about you — disagreement usually traces to which pages each surface happened to read.

Improving Gemini visibility runs through pages Google already understands well. Bring your own key pages up to date, get corrected descriptions into the review and comparison articles Gemini leans on, and treat YouTube as a first-class source — it shows up behind Gemini answers more than any other single site. Re-check monthly; Google ships model and retrieval changes on a faster cadence than most engines.

Who this is for

Brand marketing teams

Gemini is built into Android, Chrome and Workspace — its description of you reaches people who never open ChatGPT.

SEO / GEO leads

Compare Gemini with AI Overviews to see whether Google's AI surfaces treat you consistently.

Agencies

Check a prospect on the engine tied to the world's largest search index.

Frequently asked questions

How is Gemini related to Google Search?

Gemini is Google's assistant app and model family; Google Search uses the same models to generate AI Overviews and AI Mode answers. They share retrieval infrastructure but are different products with different prompts, so a brand can appear in an AI Overview and be missing from a Gemini answer to the same question. The report shows all three so you can see where they diverge.

What is the difference between Gemini and AI Overviews?

AI Overviews are the AI summary at the top of a Google results page; Gemini is a standalone chat. AI Overviews are anchored tightly to the pages that show up in search for the query, while Gemini answers more freely and often lists brands from what it learned in training. If you do well in Google Search but Gemini ignores you, the gap is usually about how widely your brand is described across the web, not your Google position.

Does Gemini favor sources from Google's own ecosystem?

In practice Gemini draws heavily on the same pages that perform well in Google Search, plus YouTube. The sample report shows how often YouTube appears among cited domains. It is less a bias toward Google products than a preference for well-structured pages that already carry search authority — so improving how Google understands your pages helps Gemini too.

Gemini describes my brand inaccurately. What can I do?

First find out where the description comes from: the report lists the domains behind Gemini's answers, and inaccurate framing usually traces back to an outdated comparison article or an old product page. Updating the pages Gemini reads, publishing a clear 'what we do' page with structured data, and getting corrected descriptions into the review and comparison sites it cites are the levers that move it.

How often does Gemini's answer change?

More often than most engines: Google ships model updates frequently and Gemini's retrieval follows the live index. A monthly check is the minimum; if you are actively publishing, check after each major content release. Because MaxAEO re-runs the same prompt set, you can tell a real shift in visibility from ordinary answer-to-answer variation.

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