See whether ChatGPT names your brand when people ask about your category — and which competitors it names instead.
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A ChatGPT visibility checker tests whether ChatGPT names your brand when people ask it buyer questions — 'best X for Y' — in your category. MaxAEO's free check sends a fixed set of those questions to ChatGPT, records every answer, and reports how often you are named, which competitors appear instead, and which pages ChatGPT cited while answering.
Sample: Slack · real MaxAEO report, June 2026
ChatGPT mentions Slack in 65% of sampled answers (13/20)
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| Asking the engine yourself | Traditional SEO tools | ChatGPT Visibility Checker | |
|---|---|---|---|
| Coverage | One question, one chat window | Google positions only — nothing from ChatGPT | Buyer questions across your whole category, in ChatGPT |
| Repeatability | A new answer every time you ask | Daily tracking, but not of AI answers | Same prompt set, so changes are real changes |
| Competitor context | Ask about each rival separately | Keyword overlap, not who ChatGPT recommends | Every brand ChatGPT names, counted |
| Sources | Citations you scroll past | Backlink profiles, not AI citations | The pages ChatGPT actually cited, by domain |
The obvious way — opening ChatGPT and asking about your category — is also the least reliable. Answers vary between sessions, your own chat history can color what you see, and a single question tells you nothing about the dozens of ways buyers actually phrase it. A real check needs the same set of buyer questions, asked cleanly, with every answer recorded and counted. That is the difference between an anecdote ('ChatGPT mentioned us once') and a measurement ('ChatGPT names us in 6 of 10 buying questions, always behind two competitors').
For each answer, MaxAEO records three layers. First, the brands: who is named, in what order, and whether you are recommended or merely mentioned in passing. Second, the framing: whether ChatGPT describes you positively, neutrally or with caveats. Third, the sources: for most product questions ChatGPT runs a web search before answering, and the pages it reads — comparison articles, community threads, category listicles — are the pages that shaped who it recommended. The sample above shows all three layers on real Slack data, including two questions where even Slack goes unmentioned.
The results point directly at the work. If ChatGPT cites a comparison page that omits you, that page is your target; if it leans on a community thread, that conversation is where your users' voices are missing; if it answers from memory with an outdated description, the fix is publishing a clearer, current account of what you do. Re-run the same questions after each content push and after major model updates — both move the numbers.
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Not in the traditional SEO sense, because ChatGPT has no results page with positions to follow — it writes an answer and names a handful of brands. This checker records whether you are among them, where in the answer you appear, and how you are framed. The free report is a one-time snapshot; following the same question set over time, with alerts when your position in the answers changes, is what the full MaxAEO platform does.
For most product-recommendation questions, yes. ChatGPT runs a web search, reads a handful of pages and then writes an answer that names brands and cites some of those pages. That is why the report shows citations next to each answer: the pages ChatGPT read are the pages that shaped who it recommended. Questions it answers purely from training data show fewer or no citations.
Language models sample their wording, and the web search behind a recommendation can return slightly different pages each time. A single chat is therefore a poor measurement. MaxAEO asks a fixed set of buyer questions and records all the answers, so the mention rate reflects a pattern rather than one lucky or unlucky reply.
Mentioned means your brand's name appears anywhere in the answer — including 'if you need X, look elsewhere'. Recommended means ChatGPT put you forward as a fit for the question, usually near the top of its list. The report tracks both: mention rate tells you whether you are in the conversation, and position plus sentiment tell you whether you are winning it.
From two places: what it learned during training, and what it reads when it searches the web for your question. For newer or niche brands the second source dominates, which is good news — it means the pages ChatGPT cites (comparison articles, community threads, category listicles) are places you can influence. The report lists those cited domains for exactly that reason.
Monthly is a sensible cadence for most brands; weekly if you are actively publishing content aimed at AI answers. ChatGPT's search results and model versions both change, so a one-off check ages quickly. MaxAEO keeps the same prompt set between runs, which is what makes a change in mention rate meaningful.
One score across 8 AI engines, plus who gets mentioned instead of you.
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