Campaign Monitor vs GetResponse
Choosing between Campaign Monitor and GetResponse? Here's how they compare on pricing, features, and best-fit use cases.
Choosing between Campaign Monitor and GetResponse? Campaign Monitor is best for design-conscious brands & teams (from $13/mo), while GetResponse suits SMBs & solopreneurs (a free tier, then $19/mo). Both serve the same job — pick on use-case fit and budget.
Campaign Monitor
4.2 /5Design-driven email marketing (now part of Marigold) with a drag-and-drop builder, visual journeys, and new AI email tools.
| Campaign Monitor | GetResponse | |
|---|---|---|
| Category | AI Email & Lifecycle Marketing | AI Email & Lifecycle Marketing |
| Best for | Design-conscious brands & teams, Agencies managing multiple senders | SMBs & solopreneurs, Ecommerce stores |
| Top use case | Design on-brand emails with a drag-and-drop builder and template library | Generate full emails, subject lines, and copy with the AI email generator |
| Starting price | $13/mo | Free tier · $19/mo |
| Free tier | — | Yes |
| Rating | 4.2 | 4.4 |
Which should you choose?
Choose Campaign Monitor if…
- Design-conscious brands & teams
- Agencies managing multiple senders
- Nonprofits & media organizations
Edge: Design-first builder and template management aimed at on-brand, polished emails
Choose GetResponse if…
- SMBs & solopreneurs
- Ecommerce stores
- Course creators & knowledge sellers
Edge: Unusually broad feature set — email, funnels, webinars, and course creator in one platform
Pros & cons, side by side
Campaign Monitor
Pros
- Polished drag-and-drop builder with team template management
- Newer AI tools (Email Booster, Segment Mapper, AI Writer) across plans
- Visual customer journeys plus transactional email and SMS
Cons
- Lite plan caps monthly sends (5x contacts); unlimited sends need Essentials+
- Some advanced features (engagement segments, website builder) are paid add-ons or higher tiers
GetResponse
Pros
- Broad all-in-one toolkit (email, funnels, webinars, courses)
- OpenAI-based AI email generator on all paid plans
- Free plan plus 170+ integrations including Shopify and WordPress
Cons
- Entry Starter plan caps automation workflows and AI usage
- Webinars, SMS, and AI product recommendations require higher/Enterprise tiers
What to compare them on
Beyond pricing, these are the dimensions where Campaign Monitor and GetResponse differ most — weigh each against your own workflow:
- Design-first builder and template management aimed at on-brand, polished emails
- New AI layer (AI Email Booster, AI Segment Mapper, AI Writer) across plans
- Pricing scales by contact tier; unlimited sends require the Essentials plan or above
- Unusually broad feature set — email, funnels, webinars, and course creator in one platform
- AI email generator (OpenAI-based) creates copy, subject lines, and stock images
- Contact-based pricing; the lowest tier limits automation and AI usage
Bottom line
GetResponse scores higher in our rating (4.4/5 vs 4.2/5); Campaign Monitor has the lower entry price ($13/mo vs $19/mo); only GetResponse offers a free tier. Campaign Monitor is built for design-conscious brands & teams and agencies managing multiple senders; GetResponse suits SMBs & solopreneurs and ecommerce stores. Both are AI Email & Lifecycle Marketing tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).
Frequently asked questions
What's the difference between Campaign Monitor and GetResponse?
Both are AI Email & Lifecycle Marketing tools. Campaign Monitor is geared toward design-conscious brands & teams, while GetResponse suits SMBs & solopreneurs — the choice comes down to which job is your priority.
Is Campaign Monitor or GetResponse cheaper?
Campaign Monitor is the cheaper entry point ($13/mo vs $19/mo), and GetResponse has a free tier to trial first.
Should I choose Campaign Monitor or GetResponse?
Choose Campaign Monitor if your priority is design-conscious brands & teams; choose GetResponse if SMBs & solopreneurs matters more. Both are solid — the decision comes down to your specific use case, not a single score.
Related comparisons
Browse more tools
How visible is your brand in AI search?
Get a free MaxAEO diagnosis of your brand's mention rate, ranking, and sentiment across ChatGPT, Gemini, Perplexity, Claude and more.
Get your free AI visibility report