GetResponse vs Mailchimp
Choosing between GetResponse and Mailchimp? Here's how they compare on pricing, features, and best-fit use cases.
Choosing between GetResponse and Mailchimp? GetResponse is best for SMBs & solopreneurs (a free tier, then $19/mo), while Mailchimp suits small businesses (a free tier, then $13/mo). Both serve the same job — pick on use-case fit and budget.
| GetResponse | Mailchimp | |
|---|---|---|
| Category | AI Email & Lifecycle Marketing | AI Email & Lifecycle Marketing |
| Best for | SMBs & solopreneurs, Ecommerce stores | Small businesses, Ecommerce stores |
| Top use case | Generate full emails, subject lines, and copy with the AI email generator | Send newsletters and automated customer journeys from one suite |
| Starting price | Free tier · $19/mo | Free tier · $13/mo |
| Free tier | Yes | Yes |
| Rating | 4.4 | 4.4 |
Which should you choose?
Choose GetResponse if…
- SMBs & solopreneurs
- Ecommerce stores
- Course creators & knowledge sellers
Edge: Unusually broad feature set — email, funnels, webinars, and course creator in one platform
Choose Mailchimp if…
- Small businesses
- Ecommerce stores
- Multichannel marketers
Edge: Broadest brand recognition and template/onboarding ecosystem for SMBs
Pros & cons, side by side
GetResponse
Pros
- Broad all-in-one toolkit (email, funnels, webinars, courses)
- OpenAI-based AI email generator on all paid plans
- Free plan plus 170+ integrations including Shopify and WordPress
Cons
- Entry Starter plan caps automation workflows and AI usage
- Webinars, SMS, and AI product recommendations require higher/Enterprise tiers
Mailchimp
Pros
- Generative AI and content optimizer built into the editor
- Permanent free plan and huge template/onboarding ecosystem
- All-in-one suite covering email, automation, and basic multichannel
Cons
- Contact-based pricing scales quickly and counts non-subscribed contacts
- Published prices are 12-month intro rates; ongoing cost is higher and less transparent
What to compare them on
Beyond pricing, these are the dimensions where GetResponse and Mailchimp differ most — weigh each against your own workflow:
- Unusually broad feature set — email, funnels, webinars, and course creator in one platform
- AI email generator (OpenAI-based) creates copy, subject lines, and stock images
- Contact-based pricing; the lowest tier limits automation and AI usage
- Broadest brand recognition and template/onboarding ecosystem for SMBs
- Generative AI and content optimization inside the editor
- Contact-based pricing and 12-month intro rates make true ongoing cost less transparent
Bottom line
Both score 4.4/5 in our rating; Mailchimp has the lower entry price ($13/mo vs $19/mo). GetResponse is built for SMBs & solopreneurs and ecommerce stores; Mailchimp suits small businesses and ecommerce stores. Both are AI Email & Lifecycle Marketing tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).
Frequently asked questions
What's the difference between GetResponse and Mailchimp?
Both are AI Email & Lifecycle Marketing tools. GetResponse is geared toward SMBs & solopreneurs, while Mailchimp suits small businesses — the choice comes down to which job is your priority.
Is GetResponse or Mailchimp cheaper?
Mailchimp is the cheaper entry point ($13/mo vs $19/mo), and Mailchimp has a free tier to trial first.
Should I choose GetResponse or Mailchimp?
Choose GetResponse if your priority is SMBs & solopreneurs; choose Mailchimp if small businesses matters more. Both are solid — the decision comes down to your specific use case, not a single score.
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