GetResponse vs Mailchimp

Choosing between GetResponse and Mailchimp? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between GetResponse and Mailchimp? GetResponse is best for SMBs & solopreneurs (a free tier, then $19/mo), while Mailchimp suits small businesses (a free tier, then $13/mo). Both serve the same job — pick on use-case fit and budget.

Higher rated

GetResponse

4.4 /5

All-in-one email marketing & automation with AI email generation, landing pages, webinars, and course tools.

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Mailchimp

4.4 /5

The best-known all-in-one email marketing platform, now with Intuit Assist generative AI baked into the editor.

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GetResponse Mailchimp
Category AI Email & Lifecycle Marketing AI Email & Lifecycle Marketing
Best for SMBs & solopreneurs, Ecommerce stores Small businesses, Ecommerce stores
Top use case Generate full emails, subject lines, and copy with the AI email generator Send newsletters and automated customer journeys from one suite
Starting price Free tier · $19/mo Free tier · $13/mo
Free tier Yes Yes
Rating 4.4 4.4

Which should you choose?

Choose GetResponse if…

  • SMBs & solopreneurs
  • Ecommerce stores
  • Course creators & knowledge sellers

Edge: Unusually broad feature set — email, funnels, webinars, and course creator in one platform

Choose Mailchimp if…

  • Small businesses
  • Ecommerce stores
  • Multichannel marketers

Edge: Broadest brand recognition and template/onboarding ecosystem for SMBs

Bottom line

GetResponse is built for SMBs & solopreneurs and ecommerce stores; Mailchimp suits small businesses and ecommerce stores. Both are AI Email & Lifecycle Marketing tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between GetResponse and Mailchimp?

Both are AI Email & Lifecycle Marketing tools. GetResponse is geared toward SMBs & solopreneurs, while Mailchimp suits small businesses — the choice comes down to which job is your priority.

Is GetResponse or Mailchimp cheaper?

Mailchimp is the cheaper entry point ($13/mo vs $19/mo), and Mailchimp has a free tier to trial first.

Should I choose GetResponse or Mailchimp?

Choose GetResponse if your priority is SMBs & solopreneurs; choose Mailchimp if small businesses matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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