Brevo vs Mailchimp
Choosing between Brevo and Mailchimp? Here's how they compare on pricing, features, and best-fit use cases.
Choosing between Brevo and Mailchimp? Brevo is best for small & midsize businesses (a free tier, then $9/mo), while Mailchimp suits small businesses (a free tier, then $13/mo). Both serve the same job — pick on use-case fit and budget.
| Brevo | Mailchimp | |
|---|---|---|
| Category | AI Email & Lifecycle Marketing | AI Email & Lifecycle Marketing |
| Best for | Small & midsize businesses, Solopreneurs starting on a free plan | Small businesses, Ecommerce stores |
| Top use case | Send email, SMS, and WhatsApp campaigns from one platform | Send newsletters and automated customer journeys from one suite |
| Starting price | Free tier · $9/mo | Free tier · $13/mo |
| Free tier | Yes | Yes |
| Rating | 4.4 | 4.4 |
Which should you choose?
Choose Brevo if…
- Small & midsize businesses
- Solopreneurs starting on a free plan
- Multichannel marketers (email + SMS + WhatsApp)
Edge: Priced by email volume rather than contact count — store large lists cheaply
Choose Mailchimp if…
- Small businesses
- Ecommerce stores
- Multichannel marketers
Edge: Broadest brand recognition and template/onboarding ecosystem for SMBs
Pros & cons, side by side
Brevo
Pros
- Volume-based pricing keeps large contact lists affordable
- True multichannel: email, SMS, and WhatsApp with a light CRM
- Aura AI covers content, send-time, segmentation, and analytics
Cons
- Entry tiers cap monthly sends, so high-volume senders upgrade fast
- Some AI and advanced features are reserved for higher tiers
Mailchimp
Pros
- Generative AI and content optimizer built into the editor
- Permanent free plan and huge template/onboarding ecosystem
- All-in-one suite covering email, automation, and basic multichannel
Cons
- Contact-based pricing scales quickly and counts non-subscribed contacts
- Published prices are 12-month intro rates; ongoing cost is higher and less transparent
What to compare them on
Beyond pricing, these are the dimensions where Brevo and Mailchimp differ most — weigh each against your own workflow:
- Priced by email volume rather than contact count — store large lists cheaply
- Email, SMS, and WhatsApp plus a light CRM in one platform
- Entry send limits are tight, so heavy senders move up tiers quickly
- Broadest brand recognition and template/onboarding ecosystem for SMBs
- Generative AI and content optimization inside the editor
- Contact-based pricing and 12-month intro rates make true ongoing cost less transparent
Bottom line
Both score 4.4/5 in our rating; Brevo has the lower entry price ($9/mo vs $13/mo). Brevo is built for small & midsize businesses and solopreneurs starting on a free plan; Mailchimp suits small businesses and ecommerce stores. Both are AI Email & Lifecycle Marketing tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).
Frequently asked questions
What's the difference between Brevo and Mailchimp?
Both are AI Email & Lifecycle Marketing tools. Brevo is geared toward small & midsize businesses, while Mailchimp suits small businesses — the choice comes down to which job is your priority.
Is Brevo or Mailchimp cheaper?
Brevo is the cheaper entry point ($9/mo vs $13/mo), and Brevo has a free tier to trial first.
Should I choose Brevo or Mailchimp?
Choose Brevo if your priority is small & midsize businesses; choose Mailchimp if small businesses matters more. Both are solid — the decision comes down to your specific use case, not a single score.
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