Campaign Monitor vs Mailchimp

Choosing between Campaign Monitor and Mailchimp? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Campaign Monitor and Mailchimp? Campaign Monitor is best for design-conscious brands & teams (from $13/mo), while Mailchimp suits small businesses (a free tier, then $13/mo). Both serve the same job — pick on use-case fit and budget.

Campaign Monitor

4.2 /5

Design-driven email marketing (now part of Marigold) with a drag-and-drop builder, visual journeys, and new AI email tools.

Details Visit
Higher rated

Mailchimp

4.4 /5

The best-known all-in-one email marketing platform, now with Intuit Assist generative AI baked into the editor.

Details Visit
Campaign Monitor Mailchimp
Category AI Email & Lifecycle Marketing AI Email & Lifecycle Marketing
Best for Design-conscious brands & teams, Agencies managing multiple senders Small businesses, Ecommerce stores
Top use case Design on-brand emails with a drag-and-drop builder and template library Send newsletters and automated customer journeys from one suite
Starting price $13/mo Free tier · $13/mo
Free tier — Yes
Rating 4.2 4.4

Which should you choose?

Choose Campaign Monitor if…

  • Design-conscious brands & teams
  • Agencies managing multiple senders
  • Nonprofits & media organizations

Edge: Design-first builder and template management aimed at on-brand, polished emails

Choose Mailchimp if…

  • Small businesses
  • Ecommerce stores
  • Multichannel marketers

Edge: Broadest brand recognition and template/onboarding ecosystem for SMBs

Bottom line

Campaign Monitor is built for design-conscious brands & teams and agencies managing multiple senders; Mailchimp suits small businesses and ecommerce stores. Both are AI Email & Lifecycle Marketing tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Campaign Monitor and Mailchimp?

Both are AI Email & Lifecycle Marketing tools. Campaign Monitor is geared toward design-conscious brands & teams, while Mailchimp suits small businesses — the choice comes down to which job is your priority.

Is Campaign Monitor or Mailchimp cheaper?

Campaign Monitor is the cheaper entry point ($13/mo vs $13/mo), and Mailchimp has a free tier to trial first.

Should I choose Campaign Monitor or Mailchimp?

Choose Campaign Monitor if your priority is design-conscious brands & teams; choose Mailchimp if small businesses matters more. Both are solid — the decision comes down to your specific use case, not a single score.

Related comparisons

Campaign Monitor vs Constant Contact Campaign Monitor vs GetResponse Brevo vs Mailchimp Mailchimp vs MailerLite ActiveCampaign vs Mailchimp Klaviyo vs Mailchimp

How visible is your brand in AI search?

Get a free MaxAEO diagnosis of your brand's mention rate, ranking, and sentiment across ChatGPT, Gemini, Perplexity, Claude and more.

Get your free AI visibility report