Apollo.io vs Outreach

Choosing between Apollo.io and Outreach? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Apollo.io and Outreach? Apollo.io is best for SDR and outbound teams (a free tier, then $49/mo), while Outreach suits outbound and SDR teams (custom pricing). Both serve the same job — pick on use-case fit and budget.

Higher rated

Apollo.io

4.7 /5

All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.

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Outreach

4.3 /5

Agentic sales execution platform with AI agents for prospecting, deals, forecasting, and coaching.

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Apollo.io Outreach
Category AI Sales & CRM AI Sales & CRM
Best for SDR and outbound teams, SMB and mid-market sales Outbound and SDR teams, Full-cycle sales reps and managers
Top use case Find verified emails and phone numbers from a 275M+ contact database Run multi-step outbound sequences across email, calls, and tasks
Starting price Free tier · $49/mo Custom
Free tier Yes —
Rating 4.7 4.3

Which should you choose?

Choose Apollo.io if…

  • SDR and outbound teams
  • SMB and mid-market sales
  • Founders doing their own prospecting

Edge: Best price-to-value: largest self-serve B2B database with a genuine free-forever tier

Choose Outreach if…

  • Outbound and SDR teams
  • Full-cycle sales reps and managers
  • RevOps teams consolidating sales tools

Edge: Built around sales execution and sequencing across the full cycle

Bottom line

Apollo.io is built for SDR and outbound teams and SMB and mid-market sales; Outreach suits outbound and SDR teams and full-cycle sales reps and managers. Both are AI Sales & CRM tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Apollo.io and Outreach?

Both are AI Sales & CRM tools. Apollo.io is geared toward SDR and outbound teams, while Outreach suits outbound and SDR teams — the choice comes down to which job is your priority.

Is Apollo.io or Outreach cheaper?

Apollo.io is a free tier, then $49/mo and Outreach is custom pricing, so pricing isn't directly comparable — evaluate the plan tier that matches the features you need.

Should I choose Apollo.io or Outreach?

Choose Apollo.io if your priority is SDR and outbound teams; choose Outreach if outbound and SDR teams matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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