Apollo.io vs Artisan

Choosing between Apollo.io and Artisan? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Apollo.io and Artisan? Apollo.io is best for SDR and outbound teams (a free tier, then $49/mo), while Artisan suits startups and SMBs without a full SDR team (custom pricing). Both serve the same job — pick on use-case fit and budget.

Higher rated

Apollo.io

4.7 /5

All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.

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Artisan

4.4 /5

Ava, an autonomous AI BDR that finds leads, runs personalized multichannel outreach, and books meetings end to end.

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Apollo.io Artisan
Category AI Sales & CRM AI Sales & CRM
Best for SDR and outbound teams, SMB and mid-market sales Startups and SMBs without a full SDR team, Teams automating top-of-funnel outbound
Top use case Find verified emails and phone numbers from a 275M+ contact database Source and prioritize high-intent leads from a 250M+ contact database
Starting price Free tier · $49/mo Custom
Free tier Yes —
Rating 4.7 4.4

Which should you choose?

Choose Apollo.io if…

  • SDR and outbound teams
  • SMB and mid-market sales
  • Founders doing their own prospecting

Edge: Best price-to-value: largest self-serve B2B database with a genuine free-forever tier

Choose Artisan if…

  • Startups and SMBs without a full SDR team
  • Teams automating top-of-funnel outbound
  • Lean GTM orgs scaling pipeline

Edge: Fully autonomous AI BDR

Bottom line

Apollo.io is built for SDR and outbound teams and SMB and mid-market sales; Artisan suits startups and SMBs without a full SDR team and teams automating top-of-funnel outbound. Both are AI Sales & CRM tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Apollo.io and Artisan?

Both are AI Sales & CRM tools. Apollo.io is geared toward SDR and outbound teams, while Artisan suits startups and SMBs without a full SDR team — the choice comes down to which job is your priority.

Is Apollo.io or Artisan cheaper?

Apollo.io is a free tier, then $49/mo and Artisan is custom pricing, so pricing isn't directly comparable — evaluate the plan tier that matches the features you need.

Should I choose Apollo.io or Artisan?

Choose Apollo.io if your priority is SDR and outbound teams; choose Artisan if startups and SMBs without a full SDR team matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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