Apollo.io vs lemlist

Choosing between Apollo.io and lemlist? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Apollo.io and lemlist? Apollo.io is best for SDR and outbound teams (a free tier, then $49/mo), while lemlist suits sales reps and SMB sales teams (from $39/mo). Both serve the same job — pick on use-case fit and budget.

Higher rated

Apollo.io

4.7 /5

All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.

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lemlist

4.6 /5

All-in-one multichannel outreach platform spanning email, LinkedIn, calls, WhatsApp, and SMS with built-in data and AI.

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Apollo.io lemlist
Category AI Sales & CRM AI Sales & CRM
Best for SDR and outbound teams, SMB and mid-market sales Sales reps and SMB sales teams, Multichannel outbound campaigns
Top use case Find verified emails and phone numbers from a 275M+ contact database Run multichannel sequences across email, LinkedIn, calls, SMS, and WhatsApp
Starting price Free tier · $49/mo $39/mo
Free tier Yes —
Rating 4.7 4.6

Which should you choose?

Choose Apollo.io if…

  • SDR and outbound teams
  • SMB and mid-market sales
  • Founders doing their own prospecting

Edge: Best price-to-value: largest self-serve B2B database with a genuine free-forever tier

Choose lemlist if…

  • Sales reps and SMB sales teams
  • Multichannel outbound campaigns
  • Founders running their own prospecting

Edge: Strongest native multichannel (incl. LinkedIn/WhatsApp/SMS)

Bottom line

Apollo.io is built for SDR and outbound teams and SMB and mid-market sales; lemlist suits sales reps and SMB sales teams and multichannel outbound campaigns. Both are AI Sales & CRM tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Apollo.io and lemlist?

Both are AI Sales & CRM tools. Apollo.io is geared toward SDR and outbound teams, while lemlist suits sales reps and SMB sales teams — the choice comes down to which job is your priority.

Is Apollo.io or lemlist cheaper?

lemlist is the cheaper entry point ($39/mo vs $49/mo), and Apollo.io has a free tier to trial first.

Should I choose Apollo.io or lemlist?

Choose Apollo.io if your priority is SDR and outbound teams; choose lemlist if sales reps and SMB sales teams matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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