Instantly
4.8 AI Sales & CRM
Cold email outreach and deliverability platform with unlimited inboxes, a 450M+ lead database, and AI sales agents.
$37/mo Visit ↗
lemlist
AI Sales & CRM 4.6 /5 MaxAEO Score
All-in-one multichannel outreach platform spanning email, LinkedIn, calls, WhatsApp, and SMS with built-in data and AI.
Quick answer
lemlist is best for sales reps and SMB sales teams. It offers paid plans from $39/mo. Its standout strength is genuine multichannel outreach beyond email in one platform; the main trade-off is per-user multichannel pricing is higher than email-only tools. Top alternatives: Instantly and Apollo.io.
Pricing
$39/mo
Free tier
No
MaxAEO Score
4.6 /5
Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-06-03
Third-party ratings: G2 4.7 · ~1,400 reviews
Pricing plans
| Plan | Price | Highlights |
|---|---|---|
| $39/mo ($31/mo billed yearly) | Unlimited users & email senders, 5,000 emails/mo; 650M+ leads database, email & phone finder, lemwarm warmup & Deliverability Hub, CRM integrations & API | |
| Multichannel | $109/user/mo ($87/user/mo billed yearly) | Adds 5 senders/user, unlimited emails & messages, LinkedIn/SMS automation, built-in call dialer + VoIP, unified inbox |
| Enterprise | Custom | 5+ users, custom roles/permissions, SSO/SAML, dedicated account manager, 1:1 onboarding |
Verify pricing on the vendor's site (as of 2026-06-03).
Best for
Sales reps and SMB sales teams Multichannel outbound campaigns Founders running their own prospecting
Why we recommend it
lemlist is one of the most established outbound platforms for teams that want true multichannel sequencing in a single workflow, reaching prospects via email, LinkedIn, phone, SMS, and WhatsApp. It pairs a 650M+ lead database, enrichment, and AI personalization with strong deliverability tooling, and holds a 4.7/5 rating across nearly 1,400 G2 reviews.
Our take
From our research, lemlist positions itself as an all-in-one outbound platform — a single seat bundles a 650M+ lead database, email/phone enrichment, lemwarm deliverability warm-up, and multichannel sequencing (email, LinkedIn, SMS, calls, WhatsApp), which can replace a stack of separate tools. The tradeoff is cost layering: true multichannel requires the pricier Multichannel plan (the entry Email plan is email-only), enrichment runs on a separate pay-per-success credit system, and WhatsApp is a paid add-on, so effective price climbs above the headline per-seat figure.
Key use cases
- Run multichannel sequences across email, LinkedIn, calls, SMS, and WhatsApp
- Find and verify emails and phone numbers from a 650M+ lead database
- Personalize outreach at scale with AI copy and intent-signal agents
- Protect deliverability with built-in warmup and inbox rotation
- Manage all replies in a unified inbox and sync to CRM
Integrations
HubSpot Salesforce Pipedrive Zoho CRM Close Zapier Make n8n Clay Apollo Aircall Slack
Pros
- Genuine multichannel outreach beyond email in one platform
- Built-in 650M+ lead database, finder/verifier, and AI agents
- 4.7/5 on G2 with GDPR compliance
Cons
- Per-user multichannel pricing is higher than email-only tools
- No permanent free plan (14-day trial only)
What to compare
- Strongest native multichannel (incl. LinkedIn/WhatsApp/SMS) vs email-first rivals
- Bundles 650M+ lead database and enrichment into the outreach tool
- 14-day trial rather than a permanent free tier
lemlist alternatives
Apollo.io
4.7 AI Sales & CRM
All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.
Free tier · $49/mo Visit ↗
Amplemarket
4.6 AI Sales & CRM
All-in-one AI sales platform with Duo AI copilots for data, multichannel engagement, copywriting, and deliverability.
$600/mo Visit ↗
Frequently asked questions
What's included in the 14-day free trial?
lemlist gives full access to the Multichannel plan for 14 days with no credit card required. After the trial you can no longer send new campaigns, but you keep access to your account, campaigns, and leads.
How does lemlist help with deliverability, and is warm-up included?
Every lemlist seat includes built-in deliverability tools, including lemwarm — its automated warm-up and deliverability booster — which builds sender reputation and keeps emails out of spam. lemwarm and these protections are included in all plans.
How much does lemlist cost?
lemlist starts at $39/mo. There is no permanent free tier.
Who is lemlist best for?
lemlist is best for Sales reps and SMB sales teams, Multichannel outbound campaigns, Founders running their own prospecting. A typical use: run multichannel sequences across email, LinkedIn, calls, SMS, and WhatsApp.
What are the best lemlist alternatives?
Top lemlist alternatives include Instantly, Apollo.io, Amplemarket — compare them on features, pricing, and best-fit use case.
Is lemlist worth it?
Genuine multichannel outreach beyond email in one platform, though per-user multichannel pricing is higher than email-only tools. It is a strong fit for sales reps and SMB sales teams.
How visible is your brand in AI search?
Get a free MaxAEO diagnosis of your brand's mention rate, ranking, and sentiment across ChatGPT, Gemini, Perplexity, Claude and more.
Get your free AI visibility report