Amplemarket vs Apollo.io

Choosing between Amplemarket and Apollo.io? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Amplemarket and Apollo.io? Amplemarket is best for mid-market B2B sales teams (from $600/mo), while Apollo.io suits SDR and outbound teams (a free tier, then $49/mo). Both serve the same job — pick on use-case fit and budget.

Amplemarket

4.6 /5

All-in-one AI sales platform with Duo AI copilots for data, multichannel engagement, copywriting, and deliverability.

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Higher rated

Apollo.io

4.7 /5

All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.

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Amplemarket Apollo.io
Category AI Sales & CRM AI Sales & CRM
Best for Mid-market B2B sales teams, Outbound teams scaling AI-driven engagement SDR and outbound teams, SMB and mid-market sales
Top use case Source leads and intent signals, then enrich them with AI Find verified emails and phone numbers from a 275M+ contact database
Starting price $600/mo Free tier · $49/mo
Free tier — Yes
Rating 4.6 4.7

Which should you choose?

Choose Amplemarket if…

  • Mid-market B2B sales teams
  • Outbound teams scaling AI-driven engagement
  • RevOps consolidating their sales stack

Edge: AI-native 'Duo' copilots span the full outbound workflow in one platform

Choose Apollo.io if…

  • SDR and outbound teams
  • SMB and mid-market sales
  • Founders doing their own prospecting

Edge: Best price-to-value: largest self-serve B2B database with a genuine free-forever tier

Bottom line

Amplemarket is built for mid-market B2B sales teams and outbound teams scaling AI-driven engagement; Apollo.io suits SDR and outbound teams and SMB and mid-market sales. Both are AI Sales & CRM tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Amplemarket and Apollo.io?

Both are AI Sales & CRM tools. Amplemarket is geared toward mid-market B2B sales teams, while Apollo.io suits SDR and outbound teams — the choice comes down to which job is your priority.

Is Amplemarket or Apollo.io cheaper?

Apollo.io is the cheaper entry point ($49/mo vs $600/mo), and Apollo.io has a free tier to trial first.

Should I choose Amplemarket or Apollo.io?

Choose Amplemarket if your priority is mid-market B2B sales teams; choose Apollo.io if SDR and outbound teams matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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