Amplemarket vs Clay

Choosing between Amplemarket and Clay? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Amplemarket and Clay? Amplemarket is best for mid-market B2B sales teams (from $600/mo), while Clay suits RevOps and GTM engineers (a free tier, then $185/mo). Both serve the same job — pick on use-case fit and budget.

Amplemarket

4.6 /5

All-in-one AI sales platform with Duo AI copilots for data, multichannel engagement, copywriting, and deliverability.

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Higher rated

Clay

4.8 /5

AI-native data enrichment and GTM automation that waterfalls 75+ data providers and runs an AI research agent at scale.

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Amplemarket Clay
Category AI Sales & CRM AI Sales & CRM
Best for Mid-market B2B sales teams, Outbound teams scaling AI-driven engagement RevOps and GTM engineers, Growth and outbound teams
Top use case Source leads and intent signals, then enrich them with AI Waterfall-enrich leads across 75+ providers for higher match rates
Starting price $600/mo Free tier · $185/mo
Free tier — Yes
Rating 4.6 4.8

Which should you choose?

Choose Amplemarket if…

  • Mid-market B2B sales teams
  • Outbound teams scaling AI-driven engagement
  • RevOps consolidating their sales stack

Edge: AI-native 'Duo' copilots span the full outbound workflow in one platform

Choose Clay if…

  • RevOps and GTM engineers
  • Growth and outbound teams
  • Agencies building custom prospecting workflows

Edge: Best for flexible, custom enrichment

Bottom line

Amplemarket is built for mid-market B2B sales teams and outbound teams scaling AI-driven engagement; Clay suits RevOps and GTM engineers and growth and outbound teams. Both are AI Sales & CRM tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Amplemarket and Clay?

Both are AI Sales & CRM tools. Amplemarket is geared toward mid-market B2B sales teams, while Clay suits RevOps and GTM engineers — the choice comes down to which job is your priority.

Is Amplemarket or Clay cheaper?

Clay is the cheaper entry point ($185/mo vs $600/mo), and Clay has a free tier to trial first.

Should I choose Amplemarket or Clay?

Choose Amplemarket if your priority is mid-market B2B sales teams; choose Clay if RevOps and GTM engineers matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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