Brandwatch
4.3 AI Analytics & Competitor Intel
Enterprise AI social listening and consumer intelligence at massive scale.
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Brand24
AI social listening that tracks mentions, sentiment, and competitor share of voice.
Quick answer
Brand24 is best for SMBs and startups. It offers paid plans from $149/mo. Its standout strength is affordable, fast-to-deploy social listening with a 14-day trial; the main trade-off is data depth and historical reach trail enterprise tools like Brandwatch. Top alternatives: Brandwatch and SparkToro.
Pricing
$149/mo
Free tier
No
MaxAEO Score
4.5 /5
Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-06-03
Pricing plans
| Plan | Price | Highlights |
|---|---|---|
| Individual | $199/mo (billed annually; $249 monthly) | 3 keywords, 2K mentions/mo, 1 user, AI Sentiment Analysis |
| Team | $299/mo (billed annually; $349 monthly) | 7 keywords, 10K mentions/mo, unlimited users, hourly updates |
| Pro | $399/mo (billed annually; $499 monthly) | Most popular: 12 keywords, 40K mentions/mo, realtime updates, AI Brand Assistant + AI Insights |
| Business | $599/mo (billed annually; $699 monthly) | 25 keywords, 100K mentions/mo, advanced reports, unlimited AI Topics |
Verify pricing on the vendor's site (as of 2026-06-03).
Best for
SMBs and startups Marketers PR professionals Agencies
Why we recommend it
Brand24 is a popular, AI-powered social-listening tool that gives smaller teams enterprise-style monitoring at an accessible price. It tracks mentions across 25M+ sources with sentiment analysis and AI summaries, making competitor and brand monitoring practical for startups and agencies.
Our take
From our research, Brand24 stands out for breadth of source coverage (25M+ sources spanning social, news, blogs, podcasts, reviews and forums) and a transparent, fully published price list that lower tiers in social listening rarely match. The tradeoff is that its entry Individual plan starts at $199/mo (annual) with only 3 keywords and 2K mentions, and key AI features (AI Insights, AI Brand Assistant) are gated to the Pro tier and above, so 'affordable' is relative to enterprise tools rather than truly cheap for solo users.
Key use cases
- Track brand and competitor mentions across 25M+ online sources in real time
- Run AI sentiment analysis to separate positive, negative, and neutral mentions
- Measure reach, share of voice, and brand awareness vs competitors
- Generate automated PR and social-listening reports
Integrations
Slack Microsoft Teams MCP (AI assistants) API (add-on)
Pros
- Affordable, fast-to-deploy social listening with a 14-day trial
- AI sentiment, 108-language support, and AI-generated insights
- Strong G2/Capterra ratings and broad source coverage
Cons
- Data depth and historical reach trail enterprise tools like Brandwatch
- Mention/source limits on lower tiers can constrain heavy users
What to compare
- More accessible and self-serve than enterprise platforms like Brandwatch
- AI Insights, Brand Assistant, and AI Visibility add generative summaries
- Supports 108 languages; 14-day free trial but no permanent free plan
Brand24 alternatives
SparkToro
4.4 AI Analytics & Competitor Intel
Audience research that reveals where your (and competitors') customers pay attention.
Free tier · $50/mo Visit ↗
Crayon
4.4 AI Analytics & Competitor Intel
AI competitive intelligence that monitors rivals and turns intel into sales-ready content.
Custom Visit ↗
Frequently asked questions
Can I try Brand24 for free?
Yes. Brand24 offers a 14-day free trial with no credit card required, plus a 30-day money-back guarantee (excluding custom plans negotiated with sales).
What sources does Brand24 monitor?
Brand24 monitors over 25 million online sources in real time, including X (Twitter), Facebook, Instagram, YouTube, TikTok, Reddit, LinkedIn, Medium, Quora, news, blogs, forums, reviews, podcasts, and newsletters, with AI language detection across 108 languages.
How much does Brand24 cost?
Brand24 starts at $149/mo. There is no permanent free tier.
Who is Brand24 best for?
Brand24 is best for SMBs and startups, Marketers, PR professionals. A typical use: track brand and competitor mentions across 25M+ online sources in real time.
What are the best Brand24 alternatives?
Top Brand24 alternatives include Brandwatch, SparkToro, Crayon — compare them on features, pricing, and best-fit use case.
Is Brand24 worth it?
Affordable, fast-to-deploy social listening with a 14-day trial, though data depth and historical reach trail enterprise tools like Brandwatch. It is a strong fit for SMBs and startups.
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