Brand24 vs Mention
Choosing between Brand24 and Mention? Here's how they compare on pricing, features, and best-fit use cases.
Choosing between Brand24 and Mention? Brand24 is best for SMBs and startups (from $149/mo), while Mention suits brand and PR teams (from $599/mo). Both serve the same job — pick on use-case fit and budget.
| Brand24 | Mention | |
|---|---|---|
| Category | AI Analytics & Competitor Intel | AI Analytics & Competitor Intel |
| Best for | SMBs and startups, Marketers | Brand and PR teams, Marketers and agencies |
| Top use case | Track brand and competitor mentions across 25M+ online sources in real time | Track brand, competitor, and keyword mentions across 1B+ web and social sources in real time |
| Starting price | $149/mo | $599/mo |
| Free tier | — | — |
| Rating | 4.5 | 4.3 |
Which should you choose?
Choose Brand24 if…
- SMBs and startups
- Marketers
- PR professionals
Edge: More accessible and self-serve than enterprise platforms like Brandwatch
Choose Mention if…
- Brand and PR teams
- Marketers and agencies
- Competitive analysis
Edge: Real-time media monitoring and social listening across a very large source set
Pros & cons, side by side
Brand24
Pros
- Affordable, fast-to-deploy social listening with a 14-day trial
- AI sentiment, 108-language support, and AI-generated insights
- Strong G2/Capterra ratings and broad source coverage
Cons
- Data depth and historical reach trail enterprise tools like Brandwatch
- Mention/source limits on lower tiers can constrain heavy users
Mention
Pros
- Real-time monitoring across 1B+ sources plus 75+ review sites
- Advanced Boolean alerts and sentiment, share-of-voice, and influence metrics
- Auto-updating dashboards and reports, with Slack and Zapier integrations
Cons
- Public pricing is now a single Company Plan from $599/mo, with API and historical data as paid add-ons
- Publish/Respond (engagement) features are being deprecated in favor of Agorapulse
What to compare them on
Beyond pricing, these are the dimensions where Brand24 and Mention differ most — weigh each against your own workflow:
- More accessible and self-serve than enterprise platforms like Brandwatch
- AI Insights, Brand Assistant, and AI Visibility add generative summaries
- Supports 108 languages; 14-day free trial but no permanent free plan
- Real-time media monitoring and social listening across a very large source set
- Boolean alert queries (up to 2,000 characters) for precise mention tracking
- Review monitoring across 75+ sites alongside social and web mentions
Bottom line
Brand24 scores higher in our rating (4.5/5 vs 4.3/5); Brand24 has the lower entry price ($149/mo vs $599/mo). Brand24 is built for SMBs and startups and marketers; Mention suits brand and PR teams and marketers and agencies. Both are AI Analytics & Competitor Intel tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).
Frequently asked questions
What's the difference between Brand24 and Mention?
Both are AI Analytics & Competitor Intel tools. Brand24 is geared toward SMBs and startups, while Mention suits brand and PR teams — the choice comes down to which job is your priority.
Is Brand24 or Mention cheaper?
Brand24 is the cheaper entry point ($149/mo vs $599/mo).
Should I choose Brand24 or Mention?
Choose Brand24 if your priority is SMBs and startups; choose Mention if brand and PR teams matters more. Both are solid — the decision comes down to your specific use case, not a single score.
Related comparisons
Browse more tools
How visible is your brand in AI search?
Get a free MaxAEO diagnosis of your brand's mention rate, ranking, and sentiment across ChatGPT, Gemini, Perplexity, Claude and more.
Get your free AI visibility report