Apollo.io vs Salesloft

Choosing between Apollo.io and Salesloft? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Apollo.io and Salesloft? Apollo.io is best for SDR and outbound teams (a free tier, then $49/mo), while Salesloft suits sales engagement and SDR teams (custom pricing). Both serve the same job — pick on use-case fit and budget.

Higher rated

Apollo.io

4.7 /5

All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.

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Salesloft

4.4 /5

Revenue orchestration platform that turns buyer signals into prioritized seller actions with AI.

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Apollo.io Salesloft
Category AI Sales & CRM AI Sales & CRM
Best for SDR and outbound teams, SMB and mid-market sales Sales engagement and SDR teams, Full-cycle revenue teams
Top use case Find verified emails and phone numbers from a 275M+ contact database Build and run multi-step cadences across email, calls, and social
Starting price Free tier · $49/mo Custom
Free tier Yes —
Rating 4.7 4.4

Which should you choose?

Choose Apollo.io if…

  • SDR and outbound teams
  • SMB and mid-market sales
  • Founders doing their own prospecting

Edge: Best price-to-value: largest self-serve B2B database with a genuine free-forever tier

Choose Salesloft if…

  • Sales engagement and SDR teams
  • Full-cycle revenue teams
  • Sales managers and RevOps

Edge: Orchestrates the full buyer lifecycle around signals and cadences

Bottom line

Apollo.io is built for SDR and outbound teams and SMB and mid-market sales; Salesloft suits sales engagement and SDR teams and full-cycle revenue teams. Both are AI Sales & CRM tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Apollo.io and Salesloft?

Both are AI Sales & CRM tools. Apollo.io is geared toward SDR and outbound teams, while Salesloft suits sales engagement and SDR teams — the choice comes down to which job is your priority.

Is Apollo.io or Salesloft cheaper?

Apollo.io is a free tier, then $49/mo and Salesloft is custom pricing, so pricing isn't directly comparable — evaluate the plan tier that matches the features you need.

Should I choose Apollo.io or Salesloft?

Choose Apollo.io if your priority is SDR and outbound teams; choose Salesloft if sales engagement and SDR teams matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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