Moz vs Semrush

Choosing between Moz and Semrush? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Moz and Semrush? Moz is best for SMB marketers (a free tier, then $99/mo), while Semrush suits SEO professionals (from $139.95/mo). Both serve the same job — pick on use-case fit and budget.

Moz

4.4 /5

Veteran SEO platform with trusted authority metrics (DA/PA), now adding AI Visibility Dashboards for AI search.

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Higher rated

Semrush

4.8 /5

The industry-standard all-in-one SEO and digital marketing platform, now extended with an AI Visibility Toolkit for AI search.

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Moz Semrush
Category AI SEO / AEO / GEO AI SEO / AEO / GEO
Best for SMB marketers, In-house SEO teams SEO professionals, Agencies
Top use case Research keywords and assess difficulty with a large keyword index Run keyword research and competitive analysis across a massive keyword and domain database
Starting price Free tier · $99/mo $139.95/mo
Free tier Yes —
Rating 4.4 4.8

Which should you choose?

Choose Moz if…

  • SMB marketers
  • In-house SEO teams
  • Agencies

Edge: Long-trusted authority metrics (Domain Authority, Page Authority, Brand Authority)

Choose Semrush if…

  • SEO professionals
  • Agencies
  • Enterprise marketing teams

Edge: Broadest all-in-one toolset spanning SEO, content, advertising, social, and local

Bottom line

Moz is built for SMB marketers and in-house SEO teams; Semrush suits SEO professionals and agencies. Both are AI SEO tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Moz and Semrush?

Both are AI SEO tools. Moz is geared toward SMB marketers, while Semrush suits SEO professionals — the choice comes down to which job is your priority.

Is Moz or Semrush cheaper?

Moz is the cheaper entry point ($99/mo vs $139.95/mo), and Moz has a free tier to trial first.

Should I choose Moz or Semrush?

Choose Moz if your priority is SMB marketers; choose Semrush if SEO professionals matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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