Moz vs Semrush
Choosing between Moz and Semrush? Here's how they compare on pricing, features, and best-fit use cases.
Choosing between Moz and Semrush? Moz is best for SMB marketers (a free tier, then $99/mo), while Semrush suits SEO professionals (from $139.95/mo). Both serve the same job — pick on use-case fit and budget.
Moz
4.4 /5Veteran SEO platform with trusted authority metrics (DA/PA), now adding AI Visibility Dashboards for AI search.
| Moz | Semrush | |
|---|---|---|
| Category | AI SEO / AEO / GEO | AI SEO / AEO / GEO |
| Best for | SMB marketers, In-house SEO teams | SEO professionals, Agencies |
| Top use case | Research keywords and assess difficulty with a large keyword index | Run keyword research and competitive analysis across a massive keyword and domain database |
| Starting price | Free tier · $99/mo | $139.95/mo |
| Free tier | Yes | — |
| Rating | 4.4 | 4.8 |
Which should you choose?
Choose Moz if…
- SMB marketers
- In-house SEO teams
- Agencies
Edge: Long-trusted authority metrics (Domain Authority, Page Authority, Brand Authority)
Choose Semrush if…
- SEO professionals
- Agencies
- Enterprise marketing teams
Edge: Broadest all-in-one toolset spanning SEO, content, advertising, social, and local
Pros & cons, side by side
Moz
Pros
- Trusted, well-understood authority metrics and 20+ years of data
- Approachable for beginners with strong free tools and education
- AI Visibility Dashboards bring GEO tracking into a familiar SEO suite
Cons
- AI/GEO features start at the Medium tier, not the cheapest plans
- Index breadth and some data depth trail the largest competitors
Semrush
Pros
- Unmatched breadth of SEO, content, advertising, and competitive tools
- Very large keyword/backlink datasets and daily rank tracking
- Extensive integrations, learning resources, and an app marketplace
Cons
- Full capability requires multiple toolkits/add-ons that raise the real cost
- Feature depth and dense UI create a steep learning curve for beginners
What to compare them on
Beyond pricing, these are the dimensions where Moz and Semrush differ most — weigh each against your own workflow:
- Long-trusted authority metrics (Domain Authority, Page Authority, Brand Authority)
- Beginner-friendly with a strong free tool set and learning resources
- AI Search/GEO tracking is included from the mid tier rather than the entry plan
- Broadest all-in-one toolset spanning SEO, content, advertising, social, and local
- Backed by one of the largest keyword and backlink databases in the category
- AI search visibility is sold as a separate add-on, not bundled into the core SEO plans
Bottom line
Semrush scores higher in our rating (4.8/5 vs 4.4/5); Moz has the lower entry price ($99/mo vs $139.95/mo); only Moz offers a free tier. Moz is built for SMB marketers and in-house SEO teams; Semrush suits SEO professionals and agencies. Both are AI SEO tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).
Frequently asked questions
What's the difference between Moz and Semrush?
Both are AI SEO tools. Moz is geared toward SMB marketers, while Semrush suits SEO professionals — the choice comes down to which job is your priority.
Is Moz or Semrush cheaper?
Moz is the cheaper entry point ($99/mo vs $139.95/mo), and Moz has a free tier to trial first.
Should I choose Moz or Semrush?
Choose Moz if your priority is SMB marketers; choose Semrush if SEO professionals matters more. Both are solid — the decision comes down to your specific use case, not a single score.
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