Semrush
4.8 AI SEO / AEO / GEO
The industry-standard all-in-one SEO and digital marketing platform, now extended with an AI Visibility Toolkit for AI search.
$139.95/mo Visit ↗
Moz
AI SEO / AEO / GEO 4.4 /5 MaxAEO Score
Veteran SEO platform with trusted authority metrics (DA/PA), now adding AI Visibility Dashboards for AI search.
Quick answer
Moz is best for SMB marketers. It offers a free tier, with paid plans from $99/mo. Its standout strength is trusted, well-understood authority metrics and 20+ years of data; the main trade-off is AI/GEO features start at the Medium tier, not the cheapest plans. Top alternatives: Semrush and Ahrefs.
Pricing
Free tier · $99/mo
Free tier
Yes
MaxAEO Score
4.4 /5
Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-06-04
Third-party ratings: G2 4.3 · 600+ reviews
Pricing plans
| Plan | Price | Highlights |
|---|---|---|
| Starter | $49/mo | Entry plan for individuals managing a single website |
| Standard | $99/mo ($79/mo billed yearly) | 1 user, 3 sites, 300 keywords/mo, 400K pages crawled/mo; AI Overviews by Keyword (no AI Visibility Dashboards) |
| Medium | $179/mo ($143/mo billed yearly) | Most popular. 2 users, 10 sites, 1,500 keywords; 2 AI Visibility Dashboards, 100 tracked prompts (GPT/Gemini/Google AI Mode) |
| Large | $299/mo ($239/mo billed yearly) | 3 users, 25 sites, 3,000 keywords; 4 AI Visibility Dashboards, 200 tracked prompts, 2x quotas |
| Enterprise | Custom | Custom limits for enterprise businesses and agencies |
Verify pricing on the vendor's site (as of 2026-06-04).
Best for
SMB marketers In-house SEO teams Agencies SEO beginners
Why we recommend it
Moz is one of the original SEO software companies, with 20+ years of data and the widely referenced Domain Authority metric. Its Moz Pro suite covers keyword research, rank tracking, site crawls, and link analysis, and it now layers in AI & GEO features — AI Visibility Dashboards and tracked prompts across GPT, Gemini, and Google AI Mode. A generous free tool set and beginner-friendly workflows make it a popular on-ramp for SMBs and teams new to SEO.
Our take
From our research, Moz's enduring strengths are its trusted authority metrics (Domain Authority, Page Authority) and a beginner-friendly suite backed by strong free tools and education, and it has added genuine GEO tracking via AI Visibility Dashboards and tracked prompts (GPT, Gemini, Google AI Mode). The tradeoff is packaging and depth: AI/GEO features only begin at the $179 Medium tier (the cheaper Standard tracks AI Overviews by keyword but not full dashboards), and Moz's data breadth trails the largest competitors, so it fits SMBs and teams wanting an approachable all-rounder more than data-hungry power users.
Key use cases
- Research keywords and assess difficulty with a large keyword index
- Track keyword rankings and run campaigns against competitors
- Audit and crawl sites to find and fix technical SEO issues
- Evaluate authority and backlinks with Domain Authority and Link Explorer
- Track brand visibility and prompts in AI search via AI Visibility Dashboards
Integrations
Google Analytics Google Search Console MozBar (Chrome extension) Moz API
Pros
- Trusted, well-understood authority metrics and 20+ years of data
- Approachable for beginners with strong free tools and education
- AI Visibility Dashboards bring GEO tracking into a familiar SEO suite
Cons
- AI/GEO features start at the Medium tier, not the cheapest plans
- Index breadth and some data depth trail the largest competitors
What to compare
- Long-trusted authority metrics (Domain Authority, Page Authority, Brand Authority)
- Beginner-friendly with a strong free tool set and learning resources
- AI Search/GEO tracking is included from the mid tier rather than the entry plan
Moz alternatives
Ahrefs
4.8 AI SEO / AEO / GEO Top pick
All-in-one SEO toolset renowned for backlink and keyword data, now tracking brand visibility in AI search with Brand Radar.
Free tier · $129/mo Visit ↗
SE Ranking
4.6 AI SEO / AEO / GEO
Affordable all-in-one SEO platform for agencies and SMBs, with an AI Search add-on for tracking AI visibility.
$129/mo Visit ↗
Frequently asked questions
Does Moz have a free option?
Yes. Beyond a free trial of Moz Pro, you can create a free Moz Community account for limited access to MozBar, Keyword Explorer, and Link Explorer, and Moz offers a broad set of free SEO tools (Domain Analysis, Keyword Explorer, Link Explorer, Competitive Research, MozBar). Paid Moz Pro plans start at $49/month (Starter) or $99/month (Standard).
Which Moz plan tracks AI search visibility?
AI Visibility Dashboards and tracked prompts start at the Medium plan ($179/mo, or $143/mo billed yearly), which includes 2 dashboards and 100 tracked prompts across GPT, Gemini, and Google AI Mode; Large doubles that to 4 dashboards and 200 prompts. The cheaper Standard plan includes AI Overviews by Keyword but not the full AI Visibility Dashboards. Extra dashboards are $20 each and extra prompts $50 per 100.
How much does Moz cost?
Moz starts at $99/mo. A free tier is available to start.
Who is Moz best for?
Moz is best for SMB marketers, In-house SEO teams, Agencies. A typical use: research keywords and assess difficulty with a large keyword index.
What are the best Moz alternatives?
Top Moz alternatives include Semrush, Ahrefs, SE Ranking — compare them on features, pricing, and best-fit use case.
Is Moz worth it?
Trusted, well-understood authority metrics and 20+ years of data, though AI/GEO features start at the Medium tier, not the cheapest plans. It is a strong fit for SMB marketers.
How visible is your brand in AI search?
Get a free MaxAEO diagnosis of your brand's mention rate, ranking, and sentiment across ChatGPT, Gemini, Perplexity, Claude and more.
Get your free AI visibility report