Ahrefs vs Moz

Choosing between Ahrefs and Moz? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Ahrefs and Moz? Ahrefs is best for SEO specialists (a free tier, then $129/mo), while Moz suits SMB marketers (a free tier, then $99/mo). Both serve the same job — pick on use-case fit and budget.

Higher rated

Ahrefs

4.8 /5

All-in-one SEO toolset renowned for backlink and keyword data, now tracking brand visibility in AI search with Brand Radar.

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Moz

4.4 /5

Veteran SEO platform with trusted authority metrics (DA/PA), now adding AI Visibility Dashboards for AI search.

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Ahrefs Moz
Category AI SEO / AEO / GEO AI SEO / AEO / GEO
Best for SEO specialists, Link builders SMB marketers, In-house SEO teams
Top use case Analyze competitors' backlinks and organic keywords with a large link index Research keywords and assess difficulty with a large keyword index
Starting price Free tier · $129/mo Free tier · $99/mo
Free tier Yes Yes
Rating 4.8 4.4

Which should you choose?

Choose Ahrefs if…

  • SEO specialists
  • Link builders
  • Agencies

Edge: Best-known for the scale and quality of its backlink and keyword databases

Choose Moz if…

  • SMB marketers
  • In-house SEO teams
  • Agencies

Edge: Long-trusted authority metrics (Domain Authority, Page Authority, Brand Authority)

Bottom line

Ahrefs is built for SEO specialists and link builders; Moz suits SMB marketers and in-house SEO teams. Both are AI SEO tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Ahrefs and Moz?

Both are AI SEO tools. Ahrefs is geared toward SEO specialists, while Moz suits SMB marketers — the choice comes down to which job is your priority.

Is Ahrefs or Moz cheaper?

Moz is the cheaper entry point ($99/mo vs $129/mo), and Moz has a free tier to trial first.

Should I choose Ahrefs or Moz?

Choose Ahrefs if your priority is SEO specialists; choose Moz if SMB marketers matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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