Brand24
4.5 AI Analytics & Competitor Intel
AI social listening that tracks mentions, sentiment, and competitor share of voice.
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Reptor
European reputation intelligence that monitors 31 channels — Google, eight AI assistants, reviews, news, social, Wikipedia and podcasts — and scores sentiment on every result.
Quick answer
Reptor is best for communications and PR teams, from a solo comms lead to a 20-person department. It offers custom, quote-based pricing. Its standout strength is eight AI assistants monitored with the full answer, sentiment per cited source, and change tracking between scans; the main trade-off is no independent third-party review record — not listed on G2 or Capterra at time of writing. Top alternatives: Brand24 and Mention.
How we rank Editorially independent — rankings are never paid
Pricing
€129/mo
Free tier
No
MaxAEO Score
4.2 /5
Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-08-26
Pricing plans
| Plan | Price | Highlights |
|---|---|---|
| Essential | €129/month | 1 entity, 1 country and language; daily Google + Bing SERP monitoring, 3 AI platform checks, review aggregation, email & Slack alerts, 30-day history |
| Professional | €299/month | 2 related entities; all monitoring channels, 7 AI platform checks, global news/blogs/forums, social media, sentiment trend dashboard, PDF export, 365-day history |
| Enterprise | Custom | 3+ entities across multiple countries and languages; competitor monitoring & benchmarking, multiple scans per day, WhatsApp & SMS alerts, API access, white-label dashboard, SLA |
Verify pricing on the vendor's site (as of 2026-08-26).
Best for
Communications and PR teams, from a solo comms lead to a 20-person department Brands that need early warning on negative coverage Companies tracking how AI assistants describe them and which sources those answers cite Agencies managing client reputation under a white-label dashboard
Why we recommend it
Reptor is a European reputation-intelligence platform that treats reputation monitoring and media monitoring as one job: Google and Bing positions, answers from eight AI assistants, reviews, global news, social, autocomplete, Wikipedia edits, Telegram groups and podcasts all land in one dashboard with an AI sentiment score on every result. Two things set it apart in a crowded listening market. First, its AI coverage is unusually deep — it records the full answer, scores each of up to fifteen cited sources for sentiment, and, critically, counts being named and being cited as two separate things, so you can see whether a model knows your brand or is quietly using your pages while crediting someone else. Second, it publishes a measurement protocol that states the formulas, works through the arithmetic, and names what it deliberately leaves out (no advertising-value equivalents, no reach estimates inside formulas, no composite score with an invented weight) — a level of methodological candour rare in this category. Pricing is transparent and month-to-month, from €129/mo, which puts it within reach of teams priced out of enterprise listening suites. The honest counterweight: this is a young vendor. It reports 145+ companies monitored, carries no G2 or Capterra review record, and its entry tier is narrow — one entity, one country-and-language pair, three AI platforms — with competitor benchmarking reserved for Enterprise. For a comms team that wants AI-answer coverage alongside classic media monitoring and can accept a newer supplier, it is a genuinely differentiated option; for buyers who need an established track record or global multi-market coverage out of the box, the incumbents still hold that ground.
Our take
From reviewing the vendor's public site on 2026-08-26 (not a hands-on trial): the standout is Reptor's measurement protocol page, which is dated, states the formula behind each dashboard figure, works through the arithmetic with examples, and lists what it refuses to do — no advertising-value equivalents on editorial coverage, no reach estimates inside formulas, and no composite score built on a weight the vendor would have had to invent. It also documents its query rhythm plainly (one query per question per platform, weekly, across eight platforms, giving roughly 40–56 observations per round) and concedes that a single question is one observation that may differ next week, with stability coming from breadth rather than repetition. That candour is rare enough in this category to be the main reason to look. What it cannot offset is the absence of outside verification: 145+ companies monitored is the vendor's own figure, there is no G2 or Capterra record, and the named customer logos are small firms — so the methodology is checkable on paper while the data quality behind it is not yet independently attested.
Key use cases
- Monitor 31 channels in one dashboard — Google and Bing SERPs, AI assistants, reviews, news, social, autocomplete, Wikipedia edits, Telegram and podcasts
- Track what ChatGPT, Gemini, Perplexity, Grok, Google AI Mode, AI Overviews, Claude and Copilot say about a brand, and score every source they cite
- Separate being named from being cited in AI answers, to see whether a model knows you or is merely using your pages
- Catch reputational damage early in blind spots — Telegram groups, podcast episodes, Wikipedia edits and autocomplete suggestions
- Watch autocomplete for damaging completions ('complaints', 'scam', 'lawsuit') that prospects see before they click
- Route urgent alerts to Slack, WhatsApp, email or a webhook, and send stakeholders automated PDF executive reports
Integrations
Slack WhatsApp Email Webhooks
Pros
- Eight AI assistants monitored with the full answer, sentiment per cited source, and change tracking between scans
- Distinguishes being named from being cited in AI answers — a distinction most tools collapse into a single score
- Covers genuine blind spots: Wikipedia edits, Telegram groups, podcast episodes and Google autocomplete
- Public measurement protocol with formulas, worked examples, and an explicit list of what is left out and why
- Transparent month-to-month pricing from €129/mo with a 7-day trial and no minimum term
- Reputation and media monitoring in one platform, so alerts arrive as one stream rather than across several tools
- Built in Amsterdam with data on European servers
Cons
- No independent third-party review record — not listed on G2 or Capterra at time of writing
- Young vendor reporting 145+ companies monitored, far smaller than the established platforms it competes with
- Entry tier is narrow: one entity, one country-and-language pair, and only three AI platform checks
- Competitor monitoring and benchmarking, multi-market coverage and API access are Enterprise-only
- Sentiment is deliberately unweighted by reach, so a widely shared post moves the average no more than a small one
- Dashboard interface is English and Dutch only, and pricing is quoted in euros
What to compare
- Combines reputation monitoring and media monitoring in one platform rather than splitting them across separate tools
- Monitors eight AI assistants daily and scores each cited source, where most listening tools cover Google and social only
- Counts brand mentions and domain citations in AI answers separately instead of folding them into one visibility number
- Published measurement protocol with formulas, worked examples and stated exclusions — unusual transparency for the category
- Young, Amsterdam-based vendor with a small customer base compared with the established platforms in this space
Reptor alternatives
Mention
4.3 AI Analytics & Competitor Intel
Media monitoring and social listening that tracks your brand across the web and social in real time.
$599/mo Visit ↗
Talkwalker
4.3 AI Analytics & Competitor Intel
Enterprise AI social listening, media monitoring, and consumer intelligence at global scale.
Custom Visit ↗
Frequently asked questions
Which AI platforms does Reptor monitor?
ChatGPT, Google Gemini, Perplexity, Grok (xAI), Google AI Mode, Google AI Overviews, Claude (Anthropic) and Microsoft Copilot, with new platforms added over time. Google AI Overviews arrives with the daily Google scan, so it is recorded on every plan and does not count towards the AI platform checks — which matters because the entry tier covers three platform checks and Professional covers seven.
What is the difference between being named and being cited in an AI answer?
Reptor counts them separately. Being named means your brand appears in the answer text; being cited means your own domain appears among the sources the assistant used. The four combinations tell different stories: named and cited is the strongest position; named but not cited means the model knows you while someone else supplies the story; cited but not named means your pages feed the answer while another brand sits on top of it — a contribution that stays invisible unless it is counted on its own.
How does the sentiment analysis work?
An AI engine (which Reptor states is powered by Claude from Anthropic) scores every mention on a 0.0–1.0 scale across five classes, with anything below 0.3 counted as outspokenly negative. The brand figure for a period is the plain arithmetic mean of those scores. Reptor deliberately does not weight by reach, on the stated grounds that reach cannot be established reliably for most sources and an estimate buried in a formula would make the final number impossible to audit.
Is there a minimum contract term?
No. All plans are month-to-month with no long-term commitment, and there is a 7-day free trial plus a free one-off brand scan before that. Annual billing is available with a stated saving of up to 20%, and Enterprise plans can include annual discounts. Prices are quoted excluding VAT.
How much does Reptor cost?
Reptor uses custom, quote-based pricing — contact their sales team for a quote.
Who is Reptor best for?
Reptor is best for Communications and PR teams, from a solo comms lead to a 20-person department, Brands that need early warning on negative coverage, Companies tracking how AI assistants describe them and which sources those answers cite. A typical use: monitor 31 channels in one dashboard — Google and Bing SERPs, AI assistants, reviews, news, social, autocomplete, Wikipedia edits, Telegram and podcasts.
What are the best Reptor alternatives?
Top Reptor alternatives include Brand24, Mention, Talkwalker — compare them on features, pricing, and best-fit use case.
Is Reptor worth it?
Eight AI assistants monitored with the full answer, sentiment per cited source, and change tracking between scans, though no independent third-party review record — not listed on G2 or Capterra at time of writing. It is a strong fit for communications and PR teams, from a solo comms lead to a 20-person department.
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