Otterly.ai

Focused AI search monitoring and optimization platform tracking how your brand is mentioned and cited across AI engines.

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Quick answer

Otterly.ai is best for SEO and content teams. It offers paid plans from $29/mo. Its standout strength is six-engine AI search coverage (incl. AI Overviews and AI Mode) on every plan; the main trade-off is focused on AI search visibility, not a full classic-SEO toolset. Top alternatives: Profound and Peec AI.

Updated June 2026 How we rank Editorially independent — rankings are never paid
Pricing
$29/mo
Free tier
No
MaxAEO Score
4.7 /5

Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-06-04

Third-party ratings: G2 4.8 · 48 reviews

Pricing plans

Plan Price Highlights
Lite $29/mo ($25/mo billed yearly) 15 search prompts, 4 AI engines, unlimited users, daily tracking, 1,000 GEO URL audits/mo
Standard $189/mo ($160/mo billed yearly) Most popular. 100 search prompts, 5,000 GEO URL audits/mo, Public API (2,000 req), Looker Studio connector, personal onboarding
Premium $489/mo ($422/mo billed yearly) 400 search prompts, 10,000 GEO URL audits/mo, Public API (5,000 req), Looker Studio connector, personal onboarding
Enterprise Custom Custom volume and terms via sales

Verify pricing on the vendor's site (as of 2026-06-04).

Best for

SEO and content teams Agencies Marketing teams GEO/AEO specialists

Why we recommend it

Otterly.ai is a focused AEO/GEO platform that monitors how brands are mentioned, ranked, and cited across six AI search engines (ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and AI Mode), then layers on prompt research, content auditing, and GEO recommendations. Used by tens of thousands of marketing professionals and recognized as a 2025 Gartner Cool Vendor for AI in Marketing, it pairs an accessible $29 entry price with a strong G2 reputation, making it a practical on-ramp to AI search visibility.

Our take

From our research, Otterly.ai's strength is focus: it is purpose-built for AI search monitoring and optimization, covering six engines (including AI Overviews and AI Mode) with daily tracking, prompt research, content audits, and GEO recommendations, and it pairs that with an unusually accessible $29 entry price and unlimited users on every tier. The tradeoffs are scope and scaling — it is not a classic-SEO toolset (keyword research, backlinks, technical audits live elsewhere), and prompt limits (15 / 100 / 400 across tiers) push high-volume tracking toward the pricier plans.

Key use cases

  • Track brand mentions, citations, and share of AI voice across ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and AI Mode
  • Research the prompts, topics, and intent that drive AI answers in your category
  • Audit content for AI crawlability and citation potential before publishing
  • Get GEO recommendations to improve how often AI engines cite your content
  • Benchmark AI visibility against competitors and monitor changes over time

Integrations

Google Looker Studio Public API

Pros

  • Six-engine AI search coverage (incl. AI Overviews and AI Mode) on every plan
  • Accessible $29 entry tier with unlimited users and daily tracking
  • Goes beyond monitoring with prompt research, content audits, and GEO recommendations

Cons

  • Focused on AI search visibility, not a full classic-SEO toolset
  • Prompt limits scale pricing quickly for high-volume tracking

What to compare

  • Purpose-built for AI search monitoring rather than classic SEO
  • Tracks six AI engines, including AI Overviews and AI Mode, on every plan
  • Accessible entry pricing with unlimited users and daily tracking

Otterly.ai alternatives

AI SEO / AEO / GEO

Enterprise-grade answer engine optimization platform for measuring and winning AI search visibility.

AI SEO / AEO / GEO

AI search analytics for marketing teams, tracking brand visibility, position and sentiment across AI platforms.

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AI SEO / AEO / GEO

AI content workflow platform for growth teams, pairing AI search visibility insights with content creation at scale.

Free tier · Custom Visit ↗

Frequently asked questions

Which AI search engines does Otterly.ai monitor?

Otterly.ai tracks brand mentions and citations across six AI search engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot in the core plans, with Google AI Mode and Gemini also covered. It analyzes the search-backed AI experiences directly (not just raw LLM output), so it can report the links and sources those engines cite, plus sentiment and competitive share of voice.

Does Otterly.ai have a free plan, and how cheap is the entry tier?

There is no permanent free plan, but Otterly.ai offers a 14-day free trial with no credit card required, plus free standalone GEO tools. Paid plans start at $29/month (Lite, or $25/month billed annually), which covers 15 search prompts across 4 AI engines with unlimited users and daily tracking.

How much does Otterly.ai cost?

Otterly.ai starts at $29/mo. There is no permanent free tier.

Who is Otterly.ai best for?

Otterly.ai is best for SEO and content teams, Agencies, Marketing teams. A typical use: track brand mentions, citations, and share of AI voice across ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and AI Mode.

What are the best Otterly.ai alternatives?

Top Otterly.ai alternatives include Profound, Peec AI, AirOps — compare them on features, pricing, and best-fit use case.

Is Otterly.ai worth it?

Six-engine AI search coverage (incl. AI Overviews and AI Mode) on every plan, though focused on AI search visibility, not a full classic-SEO toolset. It is a strong fit for SEO and content teams.

How visible is your brand in AI search?

Get a free MaxAEO diagnosis of your brand's mention rate, ranking, and sentiment across ChatGPT, Gemini, Perplexity, Claude and more.

Get your free AI visibility report