Buffer

Simple social media scheduler with a built-in AI Assistant to create, refine, and repurpose posts.

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Quick answer

Buffer is best for social media scheduling. It offers a free tier, with paid plans from $5/channel/mo. Its standout strength is free plan and very low per-channel cost; the main trade-off is lighter on deep analytics and listening than enterprise suites. Top alternatives: Ocoya and Taplio.

Updated June 2026 How we rank Editorially independent — rankings are never paid
Pricing
Free tier · $5/channel/mo
Free tier
Yes
MaxAEO Score
4.4 /5

Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-06-03

Pricing plans

Plan Price Highlights
Free $0 (up to 3 channels) 10 scheduled posts per channel, 1 user, basic analytics, AI Assistant
Essentials $5/channel/mo billed annually ($6 monthly) Unlimited scheduled posts, advanced analytics, engagement tools; 14-day free trial
Team $10/channel/mo billed annually ($12 monthly) Everything in Essentials plus unlimited team members, approval workflows, custom permissions, branded reports

Verify pricing on the vendor's site (as of 2026-06-03).

Best for

Social media scheduling Creators and small teams Multi-channel publishing Agencies managing many channels

Why we recommend it

Buffer is the most approachable AI-assisted social scheduler, with an AI Assistant and AI replies available on every plan, including a free tier for up to three channels. Its per-channel pricing makes it the go-to for creators and small teams who want fast, on-brand publishing without complexity.

Our take

From our research, Buffer stands out for breadth and honest pricing: it publishes to 11 networks (including Bluesky, Mastodon, and Threads alongside the majors) and openly posts list prices plus a transparency dashboard. The tradeoff is the per-channel model — costs add up quickly for anyone managing many accounts, and deeper capabilities like approval workflows and custom permissions are gated behind the higher Team tier.

Key use cases

  • Scheduling posts across all major social platforms
  • Generating and repurposing post copy with AI
  • AI-assisted replies to comments
  • Planning a content calendar
  • Tracking social analytics

Integrations

Instagram Facebook TikTok LinkedIn X (Twitter) YouTube Threads Pinterest Bluesky Mastodon Canva Zapier Make WordPress

Pros

  • Free plan and very low per-channel cost
  • AI Assistant and AI replies on all tiers
  • Supports the widest range of social networks

Cons

  • Lighter on deep analytics and listening than enterprise suites
  • AI features are assistive, not full autonomous content generation

What to compare

  • Cleaner, cheaper per-channel pricing vs heavier suites
  • AI Assistant included on every plan, even free
  • Broadest native channel support including Bluesky, Threads, Mastodon

Buffer alternatives

AI Content & Social

AI-powered hub that generates social content, captions, and graphics and schedules them in one place.

AI Content & Social

All-in-one AI tool to create, schedule, and grow a personal brand on LinkedIn.

AI Content & Social

AI social media content generator that turns ideas into posts, carousels, reels, and ad creatives.

Free tier · $29/mo Visit ↗

Frequently asked questions

Does Buffer charge per channel, and what happens if I connect multiple accounts?

Yes. Paid plans are priced per channel (Essentials from $5/channel/mo billed annually, Team $10/channel/mo), with volume discounts above 10 channels. The Free plan connects up to 3 channels at no cost.

What are the Free plan limits, and do I keep my free channels if I upgrade?

The Free plan allows up to 3 channels with 10 scheduled posts per channel, 1 user, basic 30-day analytics, and the AI Assistant. If you upgrade, you pay for each connected channel — including ones previously on Free — because paid plans give unlimited scheduling and advanced features on every channel.

How much does Buffer cost?

Buffer starts at $5/channel/mo. A free tier is available to start.

Who is Buffer best for?

Buffer is best for Social media scheduling, Creators and small teams, Multi-channel publishing. A typical use: scheduling posts across all major social platforms.

What are the best Buffer alternatives?

Top Buffer alternatives include Ocoya, Taplio, Predis.ai — compare them on features, pricing, and best-fit use case.

Is Buffer worth it?

Free plan and very low per-channel cost, though lighter on deep analytics and listening than enterprise suites. It is a strong fit for social media scheduling.

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