Brevo vs Constant Contact
Choosing between Brevo and Constant Contact? Here's how they compare on pricing, features, and best-fit use cases.
Choosing between Brevo and Constant Contact? Brevo is best for small & midsize businesses (a free tier, then $9/mo), while Constant Contact suits small businesses & nonprofits (from $12/mo). Both serve the same job — pick on use-case fit and budget.
Brevo
4.4 /5Multichannel marketing platform (email, SMS, WhatsApp) priced by sends, not contacts — with Aura AI built in.
| Brevo | Constant Contact | |
|---|---|---|
| Category | AI Email & Lifecycle Marketing | AI Email & Lifecycle Marketing |
| Best for | Small & midsize businesses, Solopreneurs starting on a free plan | Small businesses & nonprofits, Beginners new to email marketing |
| Top use case | Send email, SMS, and WhatsApp campaigns from one platform | Send newsletters and campaigns with a drag-and-drop editor and AI copy generator |
| Starting price | Free tier · $9/mo | $12/mo |
| Free tier | Yes | — |
| Rating | 4.4 | 4.3 |
Which should you choose?
Choose Brevo if…
- Small & midsize businesses
- Solopreneurs starting on a free plan
- Multichannel marketers (email + SMS + WhatsApp)
Edge: Priced by email volume rather than contact count — store large lists cheaply
Choose Constant Contact if…
- Small businesses & nonprofits
- Beginners new to email marketing
- Event organizers & local services
Edge: All-in-one SMB suite spanning email, social, events, and SMS rather than email alone
Pros & cons, side by side
Brevo
Pros
- Volume-based pricing keeps large contact lists affordable
- True multichannel: email, SMS, and WhatsApp with a light CRM
- Aura AI covers content, send-time, segmentation, and analytics
Cons
- Entry tiers cap monthly sends, so high-volume senders upgrade fast
- Some AI and advanced features are reserved for higher tiers
Constant Contact
Pros
- All-in-one suite (email, social, ads, events, SMS) for SMBs
- Live phone/chat support and 1:1 onboarding for non-technical users
- 300+ integrations plus a 97% deliverability rate
Cons
- Contact- and send-based pricing scales up, and overage fees can apply
- Automation and segmentation are lighter than dedicated automation-first rivals
What to compare them on
Beyond pricing, these are the dimensions where Brevo and Constant Contact differ most — weigh each against your own workflow:
- Priced by email volume rather than contact count — store large lists cheaply
- Email, SMS, and WhatsApp plus a light CRM in one platform
- Entry send limits are tight, so heavy senders move up tiers quickly
- All-in-one SMB suite spanning email, social, events, and SMS rather than email alone
- Hands-on onboarding and live phone/chat support aimed at less-technical users
- Pricing scales with contact count and email sends; overage fees can apply
Bottom line
Brevo scores higher in our rating (4.4/5 vs 4.3/5); Brevo has the lower entry price ($9/mo vs $12/mo); only Brevo offers a free tier. Brevo is built for small & midsize businesses and solopreneurs starting on a free plan; Constant Contact suits small businesses & nonprofits and beginners new to email marketing. Both are AI Email & Lifecycle Marketing tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).
Frequently asked questions
What's the difference between Brevo and Constant Contact?
Both are AI Email & Lifecycle Marketing tools. Brevo is geared toward small & midsize businesses, while Constant Contact suits small businesses & nonprofits — the choice comes down to which job is your priority.
Is Brevo or Constant Contact cheaper?
Brevo is the cheaper entry point ($9/mo vs $12/mo), and Brevo has a free tier to trial first.
Should I choose Brevo or Constant Contact?
Choose Brevo if your priority is small & midsize businesses; choose Constant Contact if small businesses & nonprofits matters more. Both are solid — the decision comes down to your specific use case, not a single score.
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