Apollo.io
4.7 AI Sales & CRM
All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.
Free tier · $49/mo Visit ↗
HubSpot
AI Sales & CRM 4.4 /5 MaxAEO Score
AI-powered Smart CRM with Breeze agents and 100+ embedded AI features across sales, marketing, and service.
Quick answer
HubSpot is best for SMB and mid-market revenue teams. It offers a free tier, with paid plans from $15/seat/mo. Its standout strength is generous free CRM that scales into a full sales/marketing/service suite; the main trade-off is costs climb steeply once you need Professional/Enterprise tiers and AI credits. Top alternatives: Apollo.io and Amplemarket.
Pricing
Free tier · $15/seat/mo
Free tier
Yes
MaxAEO Score
4.4 /5
Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-06-03
Third-party ratings: G2 4.4 · 13,793 reviews
Pricing plans
| Plan | Price | Highlights |
|---|---|---|
| Free | $0/mo | Free for up to 2 users; free Sales, Marketing, Service, Content, Data & Commerce tools; no credit card |
| Starter | $7/seat/mo billed annually ($20 month-to-month) | Essential sales + CRM; calling, repeating tasks/task queues, 500 HubSpot Credits |
| Professional | $90/seat/mo billed annually ($100 month-to-month) | Adds conversation intelligence, forecasting, sales analytics & sequences; 3,000 credits; one-time $1,500 onboarding fee |
| Enterprise | $150/seat/mo billed annually | Adds deal splits, deal journey analytics, lead routing & custom channels API; 5,000 credits; one-time $3,500 onboarding fee |
Verify pricing on the vendor's site (as of 2026-06-03).
Best for
SMB and mid-market revenue teams Companies wanting one platform for sales + marketing + service Teams adopting AI inside their CRM
Why we recommend it
HubSpot is the consensus AI CRM for growth-stage teams, combining a free-to-start CRM with Breeze, its built-in AI layer of autonomous agents and 100+ embedded features. Because Breeze is grounded in your live CRM data, prospecting, enrichment, and follow-up automation work with real context, and the platform is trusted by 299,000+ customers worldwide.
Our take
From our research, HubSpot's biggest standout is all-in-one breadth: a single Smart CRM connects Sales, Marketing, Service, Content, Data and Commerce, with a genuinely usable free tier (up to 2 users) and a very low $7/seat Starter entry. The tradeoff is that scaling gets steep and complex fast — Professional jumps to $90/seat/mo and Enterprise to $150/seat/mo (both annual), each with a mandatory one-time onboarding fee ($1,500 and $3,500), and many AI features meter separately via consumable HubSpot Credits, so real cost depends heavily on seats and usage.
Key use cases
- Manage the full sales pipeline in a free-to-start CRM
- Run the Breeze Prospecting Agent to monitor buying signals and auto-draft outreach
- Auto-update CRM records, draft follow-ups, and surface next steps after meetings
- Enrich contact and company records automatically
- Score and qualify leads, then hand off to reps
Integrations
Gmail Outlook LinkedIn LinkedIn Sales Navigator Microsoft Teams Aircall Jira Amplitude Adobe Express Facebook Messenger
Pros
- Generous free CRM that scales into a full sales/marketing/service suite
- Breeze AI agents and features are native and CRM-aware
- Huge integration ecosystem and strong onboarding/education
Cons
- Costs climb steeply once you need Professional/Enterprise tiers and AI credits
- Full power requires committing to the HubSpot ecosystem
What to compare
- Full CRM-of-record platform vs point outreach tools
- Breeze AI is grounded in your CRM data, unlike standalone AI tools
- Premium tiers and credit-based AI features get costly as you scale
HubSpot alternatives
Amplemarket
4.6 AI Sales & CRM
All-in-one AI sales platform with Duo AI copilots for data, multichannel engagement, copywriting, and deliverability.
$600/mo Visit ↗
Artisan
4.4 AI Sales & CRM
Ava, an autonomous AI BDR that finds leads, runs personalized multichannel outreach, and books meetings end to end.
Custom Visit ↗
Frequently asked questions
What's the difference between a free and a paid user?
Per HubSpot's Sales Hub FAQ, the difference is access level. Free users can access your database, view reports, and do admin tasks; paid seats unlock productivity tools like meetings, sequences, quotes, and calling. Secondary users who only occasionally view reports typically don't need a paid seat.
How many users can I have per Sales Hub plan, and what do extra users cost?
Each plan includes a set number of paid seats, which you can increase per user for an additional monthly cost. Paid seats are priced per seat per month — Starter $7, Professional $90, Enterprise $150 when billed annually — and there's a free tier for up to 2 users.
How much does HubSpot cost?
HubSpot starts at $15/seat/mo. A free tier is available to start.
Who is HubSpot best for?
HubSpot is best for SMB and mid-market revenue teams, Companies wanting one platform for sales + marketing + service, Teams adopting AI inside their CRM. A typical use: manage the full sales pipeline in a free-to-start CRM.
What are the best HubSpot alternatives?
Top HubSpot alternatives include Apollo.io, Amplemarket, Artisan — compare them on features, pricing, and best-fit use case.
Is HubSpot worth it?
Generous free CRM that scales into a full sales/marketing/service suite, though costs climb steeply once you need Professional/Enterprise tiers and AI credits. It is a strong fit for SMB and mid-market revenue teams.
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