Apollo.io
4.7 AI Sales & CRM
All-in-one AI sales platform combining a 275M+ contact B2B database with prospecting, enrichment, and engagement.
Free tier · $49/mo Visit ↗
Cognism
AI Sales & CRM 4.6 /5 MaxAEO Score
Compliance-first B2B sales intelligence with phone-verified mobile data, intent signals, and AI research for global GTM teams.
Quick answer
Cognism is best for EMEA and global outbound teams. It offers custom, quote-based pricing. Its standout strength is strong EU/UK data with phone-verified mobile numbers; the main trade-off is premium, quote-based pricing with no self-serve or free option. Top alternatives: Apollo.io and Clay.
Pricing
Custom
Free tier
No
MaxAEO Score
4.6 /5
Pricing as of June 2026 and may change — verify on the vendor's site. · Data verified 2026-06-03
Third-party ratings: G2 4.6 Capterra 4.7
Best for
EMEA and global outbound teams Mid-market and enterprise sales Teams prioritizing GDPR-compliant data
Why we recommend it
Cognism is a top B2B sales-intelligence platform for teams selling into international and especially European markets, where its compliance-first, phone-verified mobile data stands out. With intent data, AI research tools, CRM enrichment, a 4.6/5 G2 rating, and 4,000+ customers including IBM and Notion, it is the go-to data layer when accuracy and GDPR compliance matter most.
Our take
From our research, Cognism's clear standout is its European/EMEA focus — compliance-first data (GDPR/CCPA, ISO 27001 and SOC 2 parity, broad Do-Not-Call coverage) and phone-verified mobiles aimed at higher connect rates. The main tradeoff is pricing opacity: every package is quote-based with a 5-seat minimum and a credit model, so there's no self-serve tier or published price to evaluate before talking to sales.
Key use cases
- Find decision-makers with phone-verified mobile numbers for higher connect rates
- Build targeted lists with firmographic, technographic, and intent filters
- Prioritize accounts showing buying intent via Bombora signals
- Research accounts and build personas with AI
- Enrich and maintain CRM records automatically
Integrations
Salesforce HubSpot Pipedrive Microsoft Dynamics Bullhorn Salesloft Outreach Zapier
Pros
- Strong EU/UK data with phone-verified mobile numbers
- Compliance-first (GDPR) with intent data and AI research built in
- 4.6/5 on G2 and 4.7/5 on Capterra
Cons
- Premium, quote-based pricing with no self-serve or free option
- Strongest value is for international/EU-focused teams
What to compare
- Best-in-class EU/UK coverage and compliance vs US-centric databases
- Phone-verified mobile (Diamond Data) drives stronger connect rates
- Quote-only, premium pricing positioned above self-serve tools
Cognism alternatives
Clay
4.8 AI Sales & CRM Top pick
AI-native data enrichment and GTM automation that waterfalls 75+ data providers and runs an AI research agent at scale.
Free tier · $185/mo Visit ↗
Amplemarket
4.6 AI Sales & CRM
All-in-one AI sales platform with Duo AI copilots for data, multichannel engagement, copywriting, and deliverability.
$600/mo Visit ↗
Frequently asked questions
Who is Cognism best suited for?
Per Cognism's site, it's used by enterprise and mid-market sales, marketing, and RevOps teams in B2B, especially those prospecting into Europe; teams with at least 5 salespeople tend to see the most value. Sales prospecting is sold in two packages, Standard and Pro, each including 5 seats.
How do Cognism credits work?
Cognism uses a credits model where one credit reveals one contact record. There's no charge for viewing previously revealed contacts, and the same credits work across the prospecting platform, Enrich, and the API at no extra cost. A credit is only used again on a contact if that person changes jobs; additional credits can be bought anytime.
How much does Cognism cost?
Cognism uses custom, quote-based pricing — contact their sales team for a quote.
Who is Cognism best for?
Cognism is best for EMEA and global outbound teams, Mid-market and enterprise sales, Teams prioritizing GDPR-compliant data. A typical use: find decision-makers with phone-verified mobile numbers for higher connect rates.
What are the best Cognism alternatives?
Top Cognism alternatives include Apollo.io, Clay, Amplemarket — compare them on features, pricing, and best-fit use case.
Is Cognism worth it?
Strong EU/UK data with phone-verified mobile numbers, though premium, quote-based pricing with no self-serve or free option. It is a strong fit for EMEA and global outbound teams.
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