Hootsuite vs Sprout Social

Choosing between Hootsuite and Sprout Social? Here's how they compare on pricing, features, and best-fit use cases.

Quick answer

Choosing between Hootsuite and Sprout Social? Hootsuite is best for social media teams and agencies (from $99/mo), while Sprout Social suits mid-market and enterprise social teams (from $79/seat/mo). Both serve the same job — pick on use-case fit and budget.

Hootsuite

4.3 /5

Enterprise-grade social media management suite with OwlyWriter AI for scheduling, publishing, listening, and engagement.

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Higher rated

Sprout Social

4.5 /5

Enterprise social media management platform with AI Assist, advanced analytics, and social listening.

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Hootsuite Sprout Social
Category AI Content & Social AI Content & Social
Best for Social media teams and agencies, Multi-network publishing at scale Mid-market and enterprise social teams, Agencies managing many clients
Top use case Schedule and publish posts across all major social networks from one dashboard Publish and schedule across all major social networks with optimal send times
Starting price $99/mo $79/seat/mo
Free tier — —
Rating 4.3 4.5

Which should you choose?

Choose Hootsuite if…

  • Social media teams and agencies
  • Multi-network publishing at scale
  • Brands needing social listening

Edge: Pairs scheduling with deep social listening across 30+ networks and 150M+ websites

Choose Sprout Social if…

  • Mid-market and enterprise social teams
  • Agencies managing many clients
  • Brands needing advanced analytics

Edge: Strong on advanced analytics, reporting, and team workflows for larger orgs

Bottom line

Hootsuite is built for social media teams and agencies and multi-network publishing at scale; Sprout Social suits mid-market and enterprise social teams and agencies managing many clients. Both are AI Content & Social tools, so it comes down to which job is your priority and your budget. Verify pricing on each vendor's site (info as of June 2026).

Frequently asked questions

What's the difference between Hootsuite and Sprout Social?

Both are AI Content & Social tools. Hootsuite is geared toward social media teams and agencies, while Sprout Social suits mid-market and enterprise social teams — the choice comes down to which job is your priority.

Is Hootsuite or Sprout Social cheaper?

Sprout Social is the cheaper entry point ($79/seat/mo vs $99/mo).

Should I choose Hootsuite or Sprout Social?

Choose Hootsuite if your priority is social media teams and agencies; choose Sprout Social if mid-market and enterprise social teams matters more. Both are solid — the decision comes down to your specific use case, not a single score.

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