Author: Chris Han

How to get cited by Microsoft Copilot: it pulls from the Bing index and a buyer’s M365 tenant. See our citation data, then run the 6-step audit.

Case studies for AI search get skipped when results aren’t verifiable. Pair every claim with a metric, method and attribution — with citation-rate data from 412 tracked pages.

Third-party sources for AI citations don’t pay off equally. Compare retrieval rate, effort and time-to-citation across 8 source types — and see which to earn first.

Google AI Mode visibility runs on a different retrieval path than AI Overviews: our 13-week panel of 1,180 prompts found 11.4% URL overlap. What to fix, in order.

AI Mode vs AI Overviews shared just 18.6% of cited URLs across 731 paired queries in our six-week study. See what makes a page win both — and how to audit yours.

How to track Google AI Mode without rankings or click data: a prompt-sampling method, sample-size math from 88,036 sampled answers, tool options, and a report template that survives scrutiny.

A content strategy for AI Mode lives or dies on facet coverage. We tracked 19,412 AI Mode citations for eight weeks to find when one deep hub beats five narrow pages — and the rule for splitting or merging.

Why AI engines give different answers about your brand: 3,600 tracked answers show retrieval causes 54% of divergence, model behavior 46%. See the four-layer breakdown and what fixes each.

Not all eight AI engines earn a dashboard slot. Data from 1.9M tracked answers shows which AI engines to track daily, weekly, and quarterly — plus the scoring formula to build your own list.

Claude AI brand recommendations name 48% fewer brands and hedge twice as often as ChatGPT. See the 11,520-answer panel data and what to fix first.