Production notes
- Target runtime: 8:30–9:30
- Format: 16:9 horizontal, Ryan on camera plus desktop screen recording
- Disclosure lower third:
Sponsored by MaxAEO · Affiliate links may earn me a commission at no extra cost to you. - Demo account: Use Ryan-owned
ryrob.comif the test profile is ready; otherwise use the MaxAEO-owned demo workspace shown in the case section. Blur every unrelated client/project. - Accuracy rule: Narrate only what is visible in the recording-day account or explicitly labeled as the
2026-06-30 W2 sample snapshot.
0:00–0:35 — Cold open: the invisible-brand test
SCREEN — Ryan on camera. Hard cut to a clean browser capture. Type a recommendation-style question into ChatGPT, then show a result that lists several brands. Do not imply the answer is stable or representative unless the prompt and date are visible.
RYAN
You can rank on page one of Google, have a healthy email list, and still be completely invisible at the exact moment someone asks ChatGPT, Perplexity, or Gemini what to buy.
That is the uncomfortable part of AI search: your customer may never see a page of links. They see one answer—and if that answer recommends three competitors and never mentions you, your brand is not in the consideration set.
Today I’m going to show you the workflow I use to answer three questions: Where is my brand showing up? Where is it missing? And what would I actually fix first?
0:35–0:55 — Sponsor and affiliate disclosure
SCREEN — Return to Ryan on camera. Show the disclosure lower third for at least five seconds. Then open maxaeo.ai.
RYAN
This video is sponsored by MaxAEO, and they provided the test account I’m using today. The link in the description may be an affiliate link, which means I may earn a commission at no extra cost to you. They are not getting a perfect-results demo, though. I’m going to show you the useful parts, the weak baseline, and what this kind of tool does not do.
0:55–1:35 — What MaxAEO measures
SCREEN — Animate the eight supported platform names from the official MaxAEO site. In the product UI, show only the surfaces actually enabled for the sponsor account.
RYAN
MaxAEO is an AI-search brand visibility platform that monitors brand mentions, sentiment, competitors, and cited sources across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Mode, and Google AI Overview.
The key difference from a normal rank tracker is the unit you are measuring. This is not just a keyword in a ten-blue-links result. It is a real question someone asks an AI assistant, the answer that assistant produces, the brands it recommends, the language it uses, and the sources it cites.
MaxAEO supports eight AI surfaces. Your plan or test account may enable a subset, so check the account configuration instead of assuming every surface is active.
1:35–2:20 — Define the test before opening the dashboard
SCREEN — Title card: Demo scope: one brand · four commercial-intent prompts · dated snapshot. Show the four prompt themes, shortened on screen:
- tools for tracking brand mentions in ChatGPT and Perplexity;
- monitoring how AI search engines talk about a brand;
- sentiment analysis across AI chatbots;
- competitor recommendations in ChatGPT.
RYAN
Before clicking around, define the test. One brand, a fixed group of commercial-intent questions, a known set of AI platforms, and a date. If you change the prompts or platforms between scans, you are not comparing the same experiment.
For this walkthrough, I’m using four intent clusters that matter to a marketing team: mentions, brand perception, sentiment, and competitor recommendations.
2:20–4:40 — The screen-led workflow
2:20–2:55 — Start with mention rate, not a vanity score
SCREEN — Open the visibility overview. Keep the date range visible. Slowly highlight mention rate and platform breakdown.
RYAN
This first view answers the blunt question: out of the answers MaxAEO checked, how often did the brand appear? I care more about the breakdown than the headline number. A single average can hide the fact that you show up in one engine and disappear in another.
2:55–3:25 — Open the prompt gaps
SCREEN — Open prompt-level results. Highlight one mentioned prompt and one missing prompt. Do not reveal private client names.
RYAN
Next, go to the prompt level. This is where a dashboard becomes an editorial plan. A missing mention on a low-value curiosity question is very different from a missing mention when someone is actively asking for a tool, comparing vendors, or looking for a recommendation.
I would label the high-intent gaps first. Those are the questions where being absent can remove you from the shortlist.
3:25–3:50 — Check how the AI describes you
SCREEN — Open sentiment or brand-perception analysis. Highlight the exact answer text behind one classification.
RYAN
Then check sentiment, but do not stop at a green or red label. Read the answer. A brand can be mentioned and still be framed as expensive, too technical, too small, or suited to the wrong customer. Visibility without accurate positioning is not a complete win.
3:50–4:15 — Compare share of voice
SCREEN — Open the competitor benchmark. Highlight MaxAEO, Otterly AI, Profound, and Peec AI only if they are present in the current workspace or in the dated case overlay.
RYAN
Now compare competitors on the same prompts. This shows whether you have a category-wide problem or a brand-specific problem. If everyone is rarely mentioned, the topic may be immature. If two competitors dominate while you are absent, the gap is much more actionable.
4:15–4:40 — Trace the sources behind the answers
SCREEN — Open citation tracing. Highlight source domains and one article/video-level example.
RYAN
Finally, inspect the sources the AI answers cite. This is one of the most useful views because it changes the question from “How do I make more content?” to “Which sources are already trusted for this exact answer, and what would earn relevant inclusion there?”
4:40–5:50 — The honest case: MaxAEO’s own weak baseline
SCREEN — Use a clearly labeled graphic, not a live customer dashboard:
MaxAEO W2 sample snapshot · 2026-06-30 · 4 monitored prompt clusters · 217 AI answers
Show: Mention rate: 4.1% · Rank: 43 of 228 observed brands. Then show the leading observed brands: OtterlyAI, Profound, Peec AI. Add footnote: Snapshot-specific; not a customer result or guaranteed outcome.
RYAN
Here is why I like using an imperfect case in a sponsored video. In this dated monitoring snapshot, MaxAEO’s own brand appeared in about 4.1 percent of 217 AI answers and ranked forty-third among 228 brands observed in the result set.
That is not a victory-lap chart. It is a baseline. OtterlyAI, Profound, and Peec AI were appearing much more often in these tracked conversations.
The useful takeaway is not “press a button and jump to number one.” It is that the team can see exactly which high-intent questions exclude the brand, which competitors own those answers, and which sources keep getting cited. That gives them a falsifiable plan they can re-test with the same prompts later.
5:50–6:55 — Turn the diagnosis into three actions
SCREEN — Show a three-card overlay, then return to the relevant MaxAEO views for each card.
RYAN
I would turn this diagnosis into three work streams.
First, close the query-coverage gaps. Build or improve content that directly answers the missing high-intent questions, with clear product definitions, use cases, limitations, and evidence. Do not publish ten generic posts when two specific answer gaps are doing the damage.
Second, work backward from citations. If AI answers repeatedly rely on a particular YouTube creator, industry publication, comparison page, or community thread, that is a distribution clue. The goal is not to copy the source. It is to earn accurate inclusion in the places already shaping the answer.
Third, re-run the same test. Keep the prompt set, platform set, and date range documented. AI answers change, so one scan is a baseline—not a permanent grade.
MaxAEO also has an optimization workflow that turns these gaps into recommended actions and content work. Treat those as prioritized recommendations, not guaranteed ranking instructions.
6:55–7:45 — Where MaxAEO fits, and where it does not
SCREEN — Ryan on camera. Use two columns: Good fit and Not the whole job.
RYAN
My honest verdict: MaxAEO makes the most sense for a founder, marketing team, SEO or AEO operator, or agency that wants one workflow for monitoring mentions, comparing competitors, reading sentiment, tracing citations, and deciding what to work on next.
What it does not do is make the work disappear. Monitoring does not create authority by itself. You still need credible content, real expertise, distribution, and enough time for AI systems to discover and re-evaluate those sources.
It also cannot guarantee that a model will mention you, and the answers will move as models and source indexes change. That volatility is the reason to monitor the same test over time.
7:45–8:25 — Free report and affiliate CTA
SCREEN — Show the free-report landing page and the description link. Keep the disclosure in small text on screen.
RYAN
If you want to see whether your brand is visible in AI search, MaxAEO has a free report you can start by entering your website. I put the link at the top of the description.
Again, that may be an affiliate link, so I may earn a commission if you later choose a paid plan, at no extra cost to you. Start with the report. Look at the prompt-level gaps, read the actual answers, and decide whether this is a problem worth tracking for your business.
8:25–8:40 — Ryan channel close
SCREEN — Ryan on camera; end screen with related GEO video and subscribe element.
RYAN
If this was useful, give the video a like—it helps me reach more marketers and creators like you. Subscribe for my weekly videos on SEO, AI search, and building a more durable online business. I’ll see you in the next one.
YouTube description copy
Is your brand showing up when customers ask ChatGPT, Perplexity, Gemini, Claude, or Google AI for recommendations? I used MaxAEO to inspect brand mentions, prompt-level gaps, sentiment, competitors, and cited sources across AI search.
Try the free MaxAEO report: [AFFILIATE LINK]
Disclosure: This video is sponsored by MaxAEO. MaxAEO provided a test account. The link above may be an affiliate link, which means I may earn a commission at no extra cost to you. Results shown are a dated diagnostic snapshot, not a guaranteed outcome.
Chapters
- 0:00 The Invisible-Brand Test
- 0:35 Sponsor Disclosure
- 0:55 What MaxAEO Measures
- 1:35 Define the Test
- 2:20 Mention Rate and Platform Gaps
- 2:55 Prompt-Level Visibility
- 3:25 Sentiment and Brand Positioning
- 3:50 Competitor Share of Voice
- 4:15 Citation Tracing
- 4:40 MaxAEO’s Own Weak Baseline
- 5:50 Three Actions From the Data
- 6:55 Where MaxAEO Fits—and Doesn’t
- 7:45 Free Report and Affiliate Disclosure
Editor checklist
- [ ] Sponsor and affiliate disclosure is spoken and visible.
- [ ] Recording date and prompt scope are visible with every numeric result.
- [ ] No unrelated client/project name appears.
- [ ] Eight-platform support is distinguished from the sponsor account’s enabled platforms.
- [ ] The 4.1% case overlay is labeled as the 2026-06-30 MaxAEO sample snapshot.
- [ ] No before/after improvement is implied.
- [ ] Affiliate link appears at the top of the description and in the pinned comment with disclosure.