Author: Chris Han

Learn why AI citations change between runs, how to separate normal variation from source decay, and how to measure citation half-life with survival curves.

Build an enterprise GEO strategy that connects ownership, prompt data, metrics, experiments, governance, tools, and a practical 90-day rollout.

Build a GEO team structure with the right owners, roles, RACI, capacity model, workflow, KPIs, escalation rules, and 90-day rollout plan.

Copy this AI visibility RFP template with pass/fail gates, a 100-point scorecard, POC tests, pricing questions, and required vendor evidence.

Compare GEO agency vs in house teams by cost, expertise, control, execution capacity, and risk. Use the scorecard and 90-day pilot to choose.

How to get cited by Microsoft Copilot: it pulls from the Bing index and a buyer’s M365 tenant. See our citation data, then run the 6-step audit.

Case studies for AI search get skipped when results aren’t verifiable. Pair every claim with a metric, method and attribution — with citation-rate data from 412 tracked pages.

Third-party sources for AI citations don’t pay off equally. Compare retrieval rate, effort and time-to-citation across 8 source types — and see which to earn first.

Google AI Mode visibility runs on a different retrieval path than AI Overviews: our 13-week panel of 1,180 prompts found 11.4% URL overlap. What to fix, in order.

AI Mode vs AI Overviews shared just 18.6% of cited URLs across 731 paired queries in our six-week study. See what makes a page win both — and how to audit yours.